New database

Insight Data has launched its new builders merchants database, which contains business information and contact details for more than 6,000 builders merchants across the country.

The database covers both national builders merchant networks as well as the regional, independent outlets, and can be segmented further into both ‘heavy’ and ‘light’ merchants, with categories for each building sector.

Jade Greenhow, operations director at Insight Data, said: “Long gone are the days of fabricators dealing solely with installers. Today, a diverse range of tradespeople make up the market, ones who rely almost entirely on merchants for their building products, tools and consumables and heavy-side goods (bricks, cement and concrete).

“This new breed of builders and ‘builder installers’ have fuelled the growth of builders merchants and have created a market that spans the country and is worth £billions. It means that for businesses to expand and to capitalise on this growing strand of the market, they need to communicate directly with buyers and decision makers to get their products available in these merchants.”

The new database is available through Salestracker, Insight Data’s portal combining an online prospect database, CRM system, and an integrated email marketing platform. From there, businesses can build data lists based on prospects in their local area, or alternatively can build national campaigns including prospects from one or many of Insight’s databases.