Leads key for Mayfair

Mayfair Installations has hailed Leads 2 Trade’s premium, booked appointment service, as ‘key to the business’.

The company, which specialises in windows, doors, conservatories and orangeries from branches in Tunbridge Wells and Westgate-On-Sea in Thanet, joined Leads 2 Trade’s trusted installer network last September.

Mayfair’s MD, Mark Thompson, commented: “Leads 2 Trade stood out due to their professionalism, the fact that they booked qualified appointments at a set time, and the value for money from them.

“Being a relatively small company, the booked appointments mean we don’t have to take the time and the stress of contacting the customer and sorting a convenient time.

“When the appointment from Leads 2 Trade comes through the information is always spot on, and when we speak to the customer on the day to let them know the name of the consultant who will be attending the appointment, they are fully aware of who we are as the information on the screen always marries up with exactly what the customer says. On a weekly basis it makes our operation run smoother and helps us keep on top of our diary.”

Leads 2 Trade’s booked appointment, no pitch no fee, leads are designed to help installers improve their conversion rates and get a better cost per sale.

The double qualified sales lead is provided with a fixed appointment against set criteria and the available dates and times in an installer’s diary.

The lead is only sold to one other company, giving the installer a 50% chance of winning the work, and if the installer doesn’t get to sit and pitch then it doesn’t cost them anything.

Mark said: “Leads 2 Trade is our highest converting lead source and one of our highest profit lead sources. Another nice advantage is that on the odd occasion when we haven’t been able to sit and pitch the appointment Leads 2 Trade make it very easy to return the lead to, so you don’t lose the money.”