Installer network and support

Emplas has launched its new Approved Installer Scheme, offering lead generation and sales support, alongside digital retail sales tools.

Qualifying members of the scheme get access to dedicated lead generation, including: network listing; real-time lead distribution; automated customer response; and real time reporting. They can also access a free retail window and door configurator website plug-in, allowing homeowners to develop a visual representation of their new windows and doors and see them in different colour options.

Emplas Approved Installers can also upload a 360° ‘own-label’ virtual tour of the Emplas manufacturing facility, plus dedicated consumer product showcase videos.

The comprehensive support package also includes showroom support and sales materials and literature, branded product brochures, technical guides, downloads and a product image bank, as well as website and SEO support.

Ryan Johnson, managing director at Emplas, said: “Retail lead generation is tough and so our customer support strategy is twofold. We’re generating retail leads direct for our customers but we’re also making tools and resource available to them to support their own campaigns.”

He continued: “We’re making these tools available to members of the new Approved Installer Network, without any complex tie-ins or commitments; simply that they share our values and commitment quality and customer service.”

The launch comes after a recent call by Emplas for installers with experience in, or the ability to enter the commercial sector after the fabricator became inundated with leads from housebuilders.

Ryan said: “We’re continuing to see exceptional demand from new build and we’re still very keen to speak to installers with new build and commercial installation experience, or with the infrastructure to enter the market for the first time, including experience in Window Designer.”