Industry expert launches Marketing Dept

Cassie Watters, formerly of SupaLite Tiled Roof Systems and AluFold Direct, has launched a new, full industry marketing agency.

Based in Lancashire, Marketing Dept. opened its doors in June and offers full-service, outsourced marketing with one clear goal: to help fenestration businesses grow, profitably and sustainably.

Cassie brings over 13 years of experience to the table. She was said to be instrumental in the growth of SupaLite Tiled Roof System, where she spent over a decade in key commercial and marketing leadership roles. Most recently, she delivered high-impact campaigns and brand development initiatives at AluFold Direct. She says that knows the industry ‘inside out’ and is now using that insight to help others succeed.

“Traditional agencies often lack real-world understanding of how this industry works,” says Cassie. “We’re not here to just make things look good, we’re here to deliver real results, whether that’s brand visibility, quality leads or strategic introductions to move your business forward.”

Marketing Dept. offers tailored support across:

  • Strategic marketing planning
  • Social media and content marketing
  • CRM automation and email marketing
  • Website design, SEO and digital
  • Print, branding and campaign execution
  • Commercial consultancy and lead generation
  • Introductions to fabricators, suppliers and key industry players

By leveraging a powerful, trusted network built over more than a decade, Marketing Dept. has been launched to support clients beyond marketing, helping them open new revenue channels and scale strategically.

“I’m joined by a talented, trusted team with real marketing expertise and a deep understanding of what makes this industry tick, the kind of people you’d want in your business, now part of mine,” said Cassie. “The approach is flexible, with accessible pricing structures designed to suit businesses of all sizes, from growing fabricators to established manufacturers looking for fresh momentum. Packages are structured around outcomes, not just hours, ensuring clients always receive real value.

“Marketing Dept. is about partnership,” continued Cassie. “We’re not an external supplier. We’re your marketing department, and your strategic growth partner.”

Marketing Dept. is already working with businesses across the UK. To find out more visit:
www.marketingdept.agency