Increase retail average order values by almost 40%

Emplas has launched a new £10,000 home security guarantee – which according to the fabricator, is proven to increase average order values by almost 40%.

The unique Emplas Total Home Security Guarantee gives qualifying Emplas customers the facility to offer a £10,000 guarantee to homeowners who sign-up to a full house window and door replacement.

Developed in partnership with Kubu, Avantis, Cotswold, and Avocet, the scheme was trialled for a year within Emplas’ dedicated retail business, T&K Home Improvements.

It reportedly delivered a 39% uptick in average order values; a 14% increase in leads; a 46% increase in appointment booking rates; and a 27% increase in year-on-year sales.

Jody Vincent, sales director, said: “The big difference is that whereas traditional security guarantees have historically focussed on door cylinders, the Emplas Total Home Security Guarantee will pay out on forced entry through any point in the home, as long as the installation meets set criteria and doors and windows are deadlocked at the time.

“We’ve seen it generate a big increase in order values in our own retail business T&K Home Improvements by encouraging more homeowners to opt for full replacements, and just as importantly, drive an increase in leads.”

Available to qualifying Emplas customers only, the Emplas Total Home Guarantee, applies to any installation where all doors and windows are replaced by an Emplas approved registered installer.

As part of the scheme all windows and doors supplied feature Kubu Smart Security which must be activated within 48hrs of installation. The homeowner must also commit to a continuous Kubu subscription. Products also have to be specified to an enhanced security Secured by Design specification.

As long as they meet the requirements, homeowners who buy in to the scheme get access to £2,000 towards locksmith services; £3,500 for the replacement of damaged windows and doors; £2,500 to cover home insurance excess; and £2,000 towards any uninsured losses.

Emplas is also underpinning the scheme with marketing support for participating installers.

“Lead generation has never been more important,” Jody continued. “Homeowners are more discerning and the market remains highly competitive.

“By collaborating with Avocet, Avantis, Cotswold and Kubu, we’re providing our participating installers with the only £10k guarantee in the market to help them secure new retail business.”