Genius expands Deceuninck offer

  • Posted On - 29/10/2024
  • Posted By - Glass Times Web

Following the success of its Deceuninck Slider 24 patio door, Norwich-based fabricator Genius PVC Trade Frames is adding Deceuninck’s 2500 chamfered and 2800 sculptured systems to its product portfolio.

This latest expansion introduces stormproof casement windows, tilt and turn windows, French doors, and entrance doors to Genius’s Deceuninck range, with plans to launch the Deceuninck flush sash in 2025.

Peter Dyson, co-founder of Genius, commented: “Since launching Genius, we’ve focused on providing products that meet the diverse needs of our customers, from retail installers to commercial contractors and trade counters. The success of our Slider 24 offering demonstrated a clear demand for Deceuninck products across these sectors, making this expansion a logical next step in our commitment to serving the market.”

Both the 2500 and 2800 systems offer easy installation, superb energy efficiency, and robust, PAS24-accredited security. To ensure superior performance and longevity, Genius has equipped the range with premium hardware including the Apex quad lock from Total Hardware, Glazpart link vents, egress easy clean hinges as standard, with the option to upgrade to heavy duty Nico Atlas hinges. A key advantage is Deceuninck’s industry-leading colour offering, allowing Genius to supply foiled profiles on quick lead times.

To support this expansion and meet its goal of manufacturing 2,500 frames per week, Genius has invested an additional £2 million in new machinery. This includes a state-of-the-art Schirmer machining centre and an 8-headed Rotox welder, significantly scaling up production capacity. The company has also expanded its factory to accommodate the new product lines.

These additions complement Genius’s existing lineup of Kömmerling C70 and O70 casement windows.

“We’re maintaining our commitment to a five-day lead time on both Deceuninck and Kömmerling products,” Peter added. “This expansion not only broadens our product range but also allows us to cater to a wider customer base.”