Free integral blind offer from Silka

In a market regularly described as a ‘race to the bottom’ Silka says that it is showing installers that confidence in premium products ‘still pays off’.

The aluminium brand has launched a new homeowner offer that rewards higher-value sales with up to £5,000 worth of free integral blinds, designed to help installers convert more customers while protecting the value of their sale.

Running until the end of the year, the promotion applies across Silka aluminium windows, tilt & turn windows, bi-fold doors and French doors. The value is calculated from the installer’s purchase price with Silka – not the resale price – giving trade partners complete control over their own margins and positioning.

Asa McGillian, managing director at Silka, says the promotion reflects a growing demand for support that goes beyond product supply. “We know that homeowners are more informed than ever. They recognise quality but still want a reason to justify the investment. This offer helps our partners have that conversation with confidence – it’s about adding genuine value, not reducing price.”

The promotion is part of the Silkaselect trade partner programme, built to help installers succeed in the premium market. Silkaselect trade partners gain access to free homeowner leads, marketing content, showroom materials and sales support – all designed to make selling Silka’s high-end aluminium products easier, more credible and more profitable.

“As a business we’re focused on helping installers build sustainable growth, not short-term sales,” Asa added. “Silkaselect gives them the right tools, and the right story. Our luxury integral blinds promotion adds another layer to that – a tangible incentive that turns interest into action.”

Silka integral blinds are fully enclosed within the sealed unit and finished with a ceramic-printed edge – a baked-on enamel border fused to the glass during toughening. The ceramic edge hides the perimeter hardware and spacer sightlines, giving a clean, uniform finish that is designed not to scratch, fade or peel over time.

Every blind is also backed by a two-year warranty. The offer is available until 31 December 2025.