FIT Show hosts enhancement day

FIT Show organisers hosted an enhancement day for exhibitors and prospects who are set to be involved in its April 29 – May 1 event at Birmingham NEC next year.

Over 70% of the 126 brands who have already signed up to exhibit at FIT Show 2025 are said to have attended the event, which included a number of sessions from FIT Show’s inhouse marketing and content teams, as well as contributions from external experts.

FIT Show’s creative and digital partners, Digital KOG walked attendees through the 2025 creative campaign – with a strong focus on people and products – and guest speaker and performance coach, Charlotte Haslam delivered a session on ‘the power of feedback for high performing teams’ which wrapped up with practical frameworks and tips for implementing feedback into a business’s strategy for FIT Show.

Sioned Yates of Access Marketing showed delegates ‘how to stand out from the crowd & drive maximum impact for your brand at FIT Show’, drawing on her experience with brands such as AluK and Whitesales.

The day wrapped off with practical sessions on how to capture and maximise leads generated at the show from event partner, LiveBuzz, as well as input from Expo360 who provided a digital twin of FIT Show in 2023.

Delegates were encouraged to take part in photography and filming opportunities throughout the day with the aim of generating content for them to use as part of their FIT Show 2025 campaigns between now and the show.

FIT Show event director, Nickie West, commented: “We were absolutely delighted with the support we received from our stakeholders for the FIT Show 2025 enhancement day last week. We’ve brought the event forward in the calendar as we wanted to arm our exhibitors with the tools and information they need to run the best possible campaigns for their FIT Show 2025 participation, as well as drive the best possible ROI for them.

“We also broadened the event out to invite prospects who have expressed an interest in exhibiting at FIT Show 2025, but who have not yet signed, in order to show them the plethora of support and opportunities that are available to exhibitors. A couple of these attendees have since gone on to sign up to exhibit, with a further two brands increasing their stand size.”

Those who missed the event but would like to find out more about exhibiting can contact rik@fitshow.co.uk. To request a copy of the online enhancement content, register here.