Delivering more for installers

Over the last three years, Endurance Doors has continued to invest in its installer partner programme, which includes an enhanced showroom support package, digital marketing assets, SEO optimised website listing and a local lead generation platform.

Scott Foster, head of group sales and marketing for Endurance Doors, said: “There are many installer schemes in the industry, but we believe the installer partner programme from Endurance Doors is a standout package and we’ve taken inspiration from outside our industry to help achieve this.

“There’s a free listing on our website which has been designed with SEO in mind, thanks to our digital partners ICAAL, along with a wide range of assets from our marketing hub including brochures, social media collateral, imagery and POS materials. Yet it’s the work we’ve done on a local basis to drive leads that has really helped us standout and importantly, has provided our installer partners with consistent, pre-qualified leads at no cost to them.”

Endurance Doors has also bolstered its customer care programme with the introduction of Amicus, a ticketing system for customer queries with the promise of a fast-track resolution. Amicus has been designed to improve the flow of information to and from installer partners and is part of a wider agenda in new IT infrastructure.