Boom shows no sign of slowing
High lead volumes set to continue thanks to buoyant home improvement market, according to Leads 2 Trade.
A recent report from Barclaycard said home improvement spending rose 34.4% in March, the biggest surge since July 2020, when the first lockdown lifted.
And with the home improvement boom showing no signs of slowing down as all restrictions have now been lifted, installers will continue to benefit from consumer demand, Andy Royle, Director of Leads 2 Trade, said.
Between March 2020 and August 2020, mortgage comparison site money.co.uk estimated that UK homeowners spent £55 billion on home improvements. And with households estimated to be sitting on some £180 billion of savings, home improvements such as replacement windows or conservatories and conservatory roofs are set to continue to be in high demand.
“Demand for home improvements has seen us generate a huge number of leads for our Trusted Local Supplier Network from our comparison websites, and that looks set to continue,” Andy said.
“We are currently generating around 550-600 enquiries per week for conservatories alone, for example, and that is a 25% increase in lead volume on this time last year. And as windows are a relatively cost-effective thing to replace compared to changing a kitchen or bathroom, it’s no surprise that our lead volume for them is just as high.
“It was thought that foreign holidays would take consumer focus away from home improvements but with many people still unsure about going on expensive trips abroad, they will have surplus cash to spend.
“And with a shift towards higher saving through the pandemic, the enormous stored up purchasing power should mean homeowners have enough to spend on holidays and home improvements even when confidence to go abroad returns. It all adds up to a golden opportunity for installers to continue to take advantage of the thousands of leads we are currently generating.”
Leads 2 Trade supplies a confirmed, pre-arranged appointment which is delivered to just one company, and an installer only pays for the lead if they sit and pitch it.
“Our confirmed appointments premium lead service with is a real differentiator for us and gives our members the best opportunity to convert leads into revenue,” Andy said. “And our ‘no pitch, no fee’ service represents real value for money with our fenestration clients achieving an average 8%-10% cost of sale.