Bold new rebrand

The British Fenestration Ratings Council (BFRC) has launched a responsive new website as part of a comprehensive review of the BFRC brand.

Among the key features of the new site is a members’ area where companies can upload their own logo onto the energy labels designed to provide homeowners with the evidence that window and door products will perform as promised. Installers will also be able to upload a company profile to the BFRC site, enabling potential and existing customers to find and contact them directly.

System houses and manufacturers can now approve registered installers to use their product licences and they will soon be able to download training packs via the website to help explain the benefits of BFRC energy ratings and how to use them to win more work.

The BFRC has also undertaken a wider brand review to help further enhance the role it plays in the fenestration supply chain, and has since been unveiling its strategy to support manufacturers and installers to build advantage through performance ratings.

BFRC operations director Lis Clarke said: “We’re delighted with the new look and feel of the brand, and the new website epitomises what we’re looking to achieve, thanks to the work of CMDI and Borough IT. It also gives us the foundation for future growth in the sector; we have big plans for BFRC over the next 12 months and this is just the start.”

Borough IT head of operations Simon Charkham said: “The challenge has been to integrate the technical elements required with ensuring the look and feel align with the new brand and the user experience is enhanced. The outcome is a result of collaboration, hard work and creativity.”