Attractive aluminium

Richard Steckles, managing director of aluminium fabrication partner, Hepworth Framework, looks at what it takes to make selling aluminium windows and doors an attractive proposition for installers.

As consumers continue to build home offices and other multi-functional living spaces in 2023, aluminium is a totally on-trend material to create light and bright spaces thanks to its design flexibility, not to mention its sustainability and durability.

Aluminium is sparking homeowners’ inspiration, as it is able to deliver more natural light through the larger glazing areas with its stronger but slimmer sightlines, creating areas that offer better wellbeing and life balance.

This is great news for anyone making, selling and installing aluminium windows and doors but to gain the most benefit, getting the supply right is critical. And for that, you need to work with a reliable, professional, expert aluminium partner.

In aluminium, we can

If you’re already selling aluminium doors, windows or curtain walling, you’ll be aware of the complexities involved, and hopefully you have a manufacturing partner who supports you from the start of any project to the end.

It’s a different world from PVC-U which is typically easier from an operational and delivery perspective. But just because something can be more complex, it doesn’t mean you should avoid it, and in fact, with the right partner, you can reap far higher rewards with better sales conversions and profit margins too.

That’s what the Hepworth Framework team is here for. We’re a family-based manufacturer of premium doors, windows and curtain walling systems based in West Yorkshire, with over 40 years’ experience in the domestic and commercial fenestration sector.

Three years ago, we recognised that demand for aluminium was just going to keep on growing, for all the reasons mentioned above. So we invested heavily in a new, purpose-built manufacturing site, more machinery and people to increase capacity, and introduced the attractive Cortizo system, to run alongside Senior Architectural Systems which we have been manufacturing for over 30 years.

We’re also about to officially launch our new showroom and following on from that, a trade counter later this year.

Not afraid to say no

Our customers, the main body of which are across Yorkshire, Derbyshire, Lancashire, Merseyside and Cheshire, tell us that one of the things they value most about our relationship is the consultative approach we take.

We genuinely do work in partnership with customers to the point that if they come with an order for a project that we know isn’t viable, or which we believe could be done better in a different way, we’re not afraid to say no. This personal approach means that no job is too complicated to offer a solution.

Here to help

Hepworth is committed to continuing the strategic growth we’ve enjoyed over recent years which runs in parallel with investment to create a sustainable business.

We’re now looking for new customers who want to offer a choice of aluminium systems with the backup of a knowledgeable team.

We’re keen to open up the world of aluminium and the benefits it can bring to installers and retailers who are not yet involved. No question is too stupid. We are here to help and to put our money where our mouth is.

We’re also a little bit proud and want to open the doors to our multi-million pound facility – we are inviting installers to visit our manufacturing facility and new showroom, with our first open day taking place on Thursday 27 April.

Join us for a Yorkshire brew, discover what goes into manufacturing aluminium doors and windows and get inspired by what you could be adding to your business, with our help every step of the way.

If you’d like to attend the open day or arrange to come for a separate visit, please email Carol Sherlock on carol.sherlock@hepworthframework.co.uk