As seen on TV
Fensa has launched its first-ever TV ad to make homeowners aware of the importance of choosing a Fensa-approved installation company, which allows them to get a Fensa certificate.
The advert launched in March and will continue until the end of this year.
Extensive social media presence will support the TV ad, alongside online programmatic advertising, and a TV sponsorship package.
The TV ad highlights the importance of appointing a Fensa-approved installer to ensure replacement windows and doors comply with building regulations, are energy efficient, and are registered with the local council.
When the work’s complete, homeowners will receive a Fensa certificate as ‘all the proof they need of a job done right’.
The advert will be shown across the UK on a range of TV channels that will provide more than 190 million unique viewings.
The campaign should also increase the number of compliant installations, according to Chris Beedel, director of membership at Fensa.
“Fensa-approved installers carry out nearly 600,000 window and door installations annually, representing about 80% of all installations carried out under competent person schemes,” he said. “But that still leaves a significant number of installations for which no certification, customer assurance, or consumer protection is provided. These homeowners must be protected and this campaign will ensure that many more will understand the risks of not appointing a Fensa-approved installer to carry out the work.”
“Implicit within the campaign is that for the homeowner to obtain a Fensa certificate, their windows and doors must be fitted by Fensa-approved installers.”
The campaign is the first major outcome of a strategic business review undertaken by Fensa and led by managing director Anda Gregory following her appointment early in 2018.
A five-year strategy will also see improvements to processes, systems and infrastructure at Fensa including a significant increase in staffing, a focus on providing excellent customer service both to consumers and approved installers aided by IT and telephone systems, and the creation of new business partnerships, such as a consumer finance partner, aimed at supporting installers.
“We are committed to making Fensa work better for its approved installers and, through them, to improve industry standards and reputations,” Anda said. “Extensive market research and attentive listening to homeowners and our installers is resulting in a Fensa that is now far more than a self-certification scheme.”
The advert will be shown alongside programmes such as Keeping Up with the Kardashians, Judge Judy, and Fireman Sam. Others include Hairy Bikers’ Best of British, Escape to the Country, and The Great British Bake Off.