A competitive edge with Winkhaus UK

Winkhaus UK says it is helping fabricators and installers achieve faster routes to market, more efficient production, and stronger sales through a comprehensive range of customer focused services.

“How we differentiate ourselves in the UK is through the added value services and solutions we provide that others can’t,” explained Winkhaus’ head of marketing, Andrew Wilkins. “Our aim is to deliver measurable benefits, whether that’s speeding up product development, improving efficiency, or helping customers present their offer more effectively.”

Technical expertise

From specifying and setting up production lines to ensuring precision in door and lock alignment, to in house training, Winkhaus’s experts provide hands-on assistance that reduces errors and boosts efficiency, playing a vital role in supporting customers as they adopt new products.

In critical areas such as fire doorset testing, multiple Winkhaus team members often attend tests to ensure customers achieve the best possible outcomes.

“Accuracy and alignment are key,” Andrew continued. “Our team ensures that doors operate correctly right from the factory floor, minimising on site adjustments and helping customers maintain quality and efficiency.

“It’s a big investment from our side,” Andrew added, “but it’s one that ultimately guarantees our customers’ success, and that’s exactly what our role should be.”

Marketing support

Winkhaus also invests heavily in customer specific marketing, helping customers not only understand products but promote them. The company regularly creates adaptable marketing materials, technical content, and educational resources that fabricators can re-use across their own networks, and their target customers.

“We don’t just tell our own product story,” Winkhaus said. “We help our customers tell theirs, to their installer networks and even to end users. That shared approach adds real value.”

With industry standards evolving, Winkhaus also produces content that helps customers explain regulatory changes to their audiences. This is designed to keep sales teams, installers, and consumers informed while strengthening trust and brand reputation throughout the supply chain.

Operational precision and reliability

Behind the scenes, Winkhaus’s operational teams are measured on the same customer success standards. From accurate order picking and processing to efficient logistics, the company’s internal systems are designed to reduce lead times and increase reliability, ensuring customers receive exactly what they need, when they need it.

“Every department is aligned around delivering success for our customers,” Andrew noted. “That’s what drives our innovation, our service levels, and our relationships.

“A perfect example is the launch of the Winkhaus Portal, a revolutionary digital platform that provides direct access to our systems, 24/7.

“That means one place for all user transactions, payment information and invoicing, ready to use media assets, and the full product catalogue,” continued Andrew.

“We can help customers get fully set up and integrated with the portal and have training modules and support on hand to get them started.”

“Ultimately, our role is to make sure our customers succeed,” concluded Andrew. “If we can make their journey to market faster, smoother, and more effective, then we’ve achieved what we set out to do.”