Win for Shelforce at inaugural housing awards

Window and door manufacturer, Shelforce, has won the ‘Most Significant Service Improvement’ award at the inaugural Housing Awards.

City Housing, part of Birmingham City Council, launched the awards as part of its commitment to culture change and to acknowledge the hard work, successes and achievements of staff and businesses involved in social housing in Birmingham.

Shelforce, which specialises in providing PVC-U and aluminium products to local authority building projects, was nominated in the service improvement category, and shortlisted as finalists alongside two others.

The company was chosen as the winner due to its diverse and inclusive workforce, which has been enabled to drive and improve the business. This team approach has reportedly helped to drive financial improvement from a £1.8 million pressure in 2014 to profit/surplus within four years, with the company on course for record turnover this year.

Shelforce’s business manager, Howard Trotter, said: “We are delighted to be the first ever winners of the ‘Most Significant Service Improvement’ award at the very first Housing Awards. Being recognised for our achievements is fantastic for the team, and I was delighted to attend Council House with some of them to receive the award.”

Councillor Thompson, cabinet member for housing and homelessness, commented: “I’d like to congratulate Shelforce, who were worthy winners. Their approach to diversity, equality and inclusion has had a huge impact on the company’s success. We wanted to recognise and reward the achievements within the sector by peers nominating each other and we are planning on an annual event from now on.”