Ultraframe returns to FIT Show ‘25

Ultraframe has announced its return to FIT Show 2025 with a large 125m2 stand (number Q40) to
showcase the latest innovations on its hup! building system, along with developments to its most popular
roof systems, and the latest marketing support on offer to customers.

The hup! system is designed to offer a speedy solution for those wanting to avoid the issues associated
with traditional builds, such as weather delays, mess and spiralling costs, and the new enhancements will
make the innovative system even more appealing, according to Ultraframe.

Marketing director, Alex Hewitt, said: “FIT Show 2022 was the perfect launch pad for our building
revolution and since then the hup! brand has gone from strength to strength. We’re now returning to
showcase the next generation of hup! NPD to the industry and can’t wait to share these latest exciting
developments, including the hup! Base, hup! Brick Slips Rails, a range of apex hup! configurations, and
the ability to use hup! on existing dwarf walls.

“There has been a huge amount of product development going on to ensure that hup! stays at the cutting
edge of building technology and visitors to our stand can see the latest NPD designed to make hup! even
faster, even simpler to build, and offer our customers even more choice in terms of design flexibility and
budget,” she continued.

“There will also be new developments to our Ultraroof, Flat Roof and box gutters to see on the stand, and
alongside our many product developments on display, visitors will also be able to learn about our latest
marketing initiatives, including the new and improved hup! Network Partner Scheme, our online training
platform, an integrated CRM with proposal generator, Integrated AI and more.

“There is a huge amount of exciting news about both our products and our service to communicate at this
year’s FIT Show and we are very much looking forward to meeting with the industry face-to-face to share
the good news.”