Sales soar for BritDor

DoorCo says that BritDor, its British made, solid timber core door, is ‘storming the market’, seeing a significant rise in sales towards the end of 2024.

Ben Aspinall, commercial director, commented: “BritDor, our first ever British manufactured door entered the market in Spring 2024 and was an instant hit with our customers.

“The addition of the 44/48mm size option in September, coinciding with the completion of the onboarding process for some of our key customers, skyrocketed BritDor’s popularity, and we’ve seen a huge jump in sales ever since.

“One of the leading designs emerging from the sales trends over the last few months is Enzo,” he continued. “A new design to the DoorCo portfolio exclusive to BritDor, Enzo is ultra-modern. Its design incorporates a smooth Links style finish with edge-to-edge pre-engraved horizontal lines.

“From the basic slab, we’ve created three styles in the BritDor Designer door collection: Enzo Solid, and the quintessentially contemporary Augusta and Augusta Long styles.

“We love to pair Enzo with specially selected and classically modern colour and glazing options, like duck egg blue and Palazzo glass for a contemporary look; slate and deco for a modern feel; and blue and ‘impression’ for a refined look.

Trending colours

“Exploring the colour choices of BritDor further, our top three selling colours so far are black, rosewood and anthracite grey,” said Ben.

“The standard colours generally lead across the DoorCo product portfolio because of their versatility. We typically see large volumes of rosewood as it looks fantastic on its own as a traditionally stained choice and is also the most popular base colour for painted doors, where fabricators opt to paint in-house.

“Black and anthracite are popular for a reason,” he added. “Basic but powerful colours that work with all the doors in the BritDor collection. Black is sophisticated, whether it’s on a Traditional style like the new Eaton or Tatton designs, or the contemporary Glenman. Anthracite grey is stylish, adding a modern twist to traditional doors and a refined edge to contemporary and designer styles.

“BritDor is available in 17 colours and stains, achieved using foil technology for seamless colour matching with coloured and stained door and window frames.”