New World Development increases workforce by 20%

Roland Sarin
Roland Sarin

The firm behind window and door brands Silka and Apeer, New World Developments, has announced the appointment of 33 new members of staff across every department in the Ballymena, Northern Ireland-based firm, an increase of around 20% of its workforce.

Most of the appointments are in the factory across the Apeer composite door and Silka aluminum window operations, facilitating the introduction of a night shift and with the specific objective of increasing production across all products and reducing lead times. The remainder of appointments are in support roles including accounts, sales support and purchasing.

A notable appointment is that of glass, window and door industry veteran Roland Sarin, who will take up a role as regional sales manager for South West England and South Wales. Roland lives in the area and is said to have enormous experience of every aspect of glass and glazing and is ‘well versed’ in the structure of the industry and especially in the nuances of home improvement retail markets.

Roland worked previously with NWD sales & marketing director for England & Wales, Andy Jones, who said: “We are delighted to have Roland on board with us at a crucial time when sales are increasing and with a focus on improving production quality and volumes to significantly reduce lead times. He is one of the most experienced field operators in the industry and he joins us at a most important time, especially for our customers, most of whom will already know him.”