New glass manufacturer targets UK
A large Danish glass manufacturer, Glaseksperten, has reported ‘enormous potential’ in the UK market and has set its sights on reaching agreements with large industrial customers.
The UK is said to be an important part of Glaseksperten’s growth strategy for the coming years, which will target England, Scotland and Wales, but Ireland and Northern Ireland are also ‘very relevant markets’ in the long term.
“We see enormous potential in the UK market, which in the long term could become our biggest. We are very strong in the Nordic region and also experience great interest from German customers, but we have not made any effort to enter the UK market until now. Now we are changing all that, because the time is right for us,” said export manager, Siggi Strandeng of Glaseksperten.
Glaseksperten has also hired Tom Evans as a sales representative, and he will be part of the team working with the new market. Tom has worked in the glass industry for a number of years and knows the British market well.
In England, preferences in terms of glass types are often very different from those in the Nordic countries. But Glaseksperten believes it has the products that are in demand as well as many others that customers in the UK may not be so familiar with.
This includes the solar shading MicroShade product plus toughened laminated glass, fire resistant glass, and printed glass.
“We clearly sense that potential partners are interested in all the products we have to offer and our ability to supply products that complement those already on the UK market opens doors for us in the market. We are competitive in terms of price, too,” said Tom Evans.
Glaseksperten customers can order products online and track their orders all the way to delivery. The company also boasts many sustainability initiatives..
“In the Nordic countries, we are a little ahead of the UK when it comes to sustainability, but British architects and engineers are interested in sustainability so naturally we will take advantage of the fact that we already have experience in the area,” concluded Siggi Strandeng.
