Insight Data campaign ‘exceeded expectations’

Kirsty Winter
Kirsty Winter

Insight Data has delivered ‘exceptional’ results to Direct Trade (Yorkshire) following a telesales campaign in recent months. 

The operation generated 429 high-quality leads for the manufacturer of PVC-U and aluminium windows and doors.

With a deep understanding of the glazing sector and expertise in marketing methods, Insight Data is said to have executed a ‘targeted and personalised’ campaign over the course of six months.

The number of leads generated thanks to Insight Data’s fenestration database included the contacts of over 19,000 tradespeople and installers. These new connections are expected to convert into ‘long-term and mutually beneficial partnerships’.

“We’re delighted with the outcome of our telesales campaign for Direct Trade (Yorkshire),” said Kirsty Winter, general manager at Insight Data. “Their success highlights the power of combining prospect data with proactive marketing techniques. The impact our marketing solutions can have on of every company is second to none, and we’re thrilled to have contributed to the growth of yet another business within the glazing industry”.

Mark Powell, sales director at Direct Trade (Yorkshire), added: “Insight Data’s telesales campaign has exceeded our expectations. The quality leads generated have already shown great potential, and we’re excited to capitalise on these opportunities to expand our business and strengthen our market position.

“Combining Insight Data’s wide range of prospect data and their marketing expertise has provided our company with results far beyond what we could have asked for. We could not recommend them enough.”