Homeowners prefer traditional door designs
Despite a proliferation of composite door styles in recent years, homeowners continue to opt for tried and trusted designs when selecting a new door for their home according to latest data released by Tommy Trinder.
Analysis of over 17,000 composite doors quoted by installers via Tommy Trinder’s Framepoint app in 2023 has revealed that the market remains dominated by a limited number of door styles; just nine door designs account for 50% of the UK market according to latest numbers.
The findings from the study, which looks at the door styles quoted by around 440 window installers that use the Framepoint app for selling, came as a surprise to founder and CEO of Tommy Trinder, Chris Brunsdon:
“We were puzzled when we crunched the data,” said Chris. “It seems that despite being bombarded by choice, homeowners remain cautious and fall back on old standards that have long been part of the British street scene.
“Simple two panel doors either with or without a mullion are by far and away the most dominant forms; these represent nearly a third of all doors quoted by installers. With doors that emulate a tongued and grooved ‘cottage style’ coming up behind.”
Despite more options for contemporary styled composite doors and a burgeoning of sleek new designs, the modern look remains niche with only 12% of homeowners opting for a contemporary styled door so far this year, and only one contemporary door making into the top ten styles.
Chris commented: “We’ve been on a mission to create the most comprehensive library of composite door designs available within any single quoting tool. It was a little odd to find that of the 350 or so door designs that are available to touch, show and sell via Framepoint, only around half have been quoted by installers so this year.”
Tommy Trinder’s Framepoint app allows window installers to combine composite doors together with their entire range of aluminium, PVC-U and timber products all in one quote.