Hazlemere opens new showroom

Rachel Braham-Hill
Rachel Braham-Hill

Home improvement specialist, Hazlemere, has opened its first showroom inside the M25 as it looks to tap into growing demand for its range of products.

Led by Rachel Braham-Hill, Hazlemere has invested £100,000 into the site on Swakeleys Road in Ickenham, putting in a full selection of windows and doors and touchscreen digital displays that will be showcasing a portfolio of living spaces.

Two new jobs have been created with a further three to follow when a fitting team is introduced.

Part of the Conservatory Outlet network, the family-run company has seen sales rise despite tough trading conditions and is hoping that the launch of its third showroom will act as a geographic bridge between existing locations in High Wycombe and Welwyn Garden City.

“This is a really important move for the business and gives us an immediate footprint inside the M25,” explained Rachel.

“Ickenham is very affluent, and we had noticed we had started to pick up customers from this area, even though they were travelling to our other locations.”

She continued: “This made us eye a potential third site and, when this building came up, we jumped at the chance. It had been a home improvement showroom before but needed a lot of work, so we decided to rip everything out and refurbish it to exactly what we wanted.

“We now have a modern space that features a wide range of windows and doors, with experts on hand to talk potential customers through ‘on trend’ options and energy efficiency savings.”

Hazlemere has turned to Loretto O’Donoghue to support the roll-out of the new showroom. Her family is reported to have previously owned their own window and door firm that had been in Ickenham for more than three decades.

Loretto said: “I’m really pleased to be working with Hazlemere on this venture – it feels like I’m going back home to my roots.

“We have a fantastic range of windows and doors to show people and access to our wider living space displays at our other showrooms. Hopefully, my local knowledge can really pay dividends.”

Hazlemere, which was formed by 1985 by father and son team George and Stuart Braham, has been part of the Conservatory Outlet since 2011.