From BM Group to Forterro
Dean Hodges, sales director at Forterro, answers all the important questions following news of the rebrand from BM Group to Forterro.
Q: Does the switch to the Forterro identity mean that the Business Micros brand will disappear from the UK?
Dean Hodges (DH): Effectively, yes. From now on, the BM group will be known as Forterro – as will Orgadata, the Germany based developer of the Logikal software we supply in the UK which was also acquired by Forterro last year. Together, we form the Forterro windows and doors business with shared resources and a clear combined vision, and the rebrand makes that clear to customers across not just the UK, but Europe and the US as well.
The Business Micros name had existed in the UK for more than four decades so it’s probably sad to say goodbye to that, but the new identity definitely marks the start of an exciting new chapter.
Q: What does it mean for customers?
DH: Day to day, customers in the UK won’t notice any immediate changes. All their existing relationships and support structures remain in place, and all our products and services will be the same, albeit now called Forterro Logikal, Forterro MES, Forterro Evolution, Forterro EvoNet etc.
The rebrand and repositioning is just the next logical step in our journey with Forterro. The operation in the UK continues as normal, although I am confident that we will be able to deliver efficiencies in backend services as we leverage synergies with Forterro moving forward.
Q: What are the likely benefits for customers in the UK?
DH: The new windows and doors business brings together the combined expertise of BM and Orgadata. For Logikal license holders, that means we’ll be working even more closely with the programming team in Germany, while for customers using Business Micros products, we’ll have access to more resources to develop our products and support services.
Just as significantly though, being part of Forterro means we can also offer customers some of their other best in class add-on applications from planning and costing to analytics and ERP, and benefit from Forterro’s wider international investments in cloud technologies and AI and the new branding reinforces that.
Q: And what about Forterro Touch?
DH: Forterro Touch continues to be our flagship end to end software platform, and we are continuing to invest in product development and building new system databases for that. In fact, we plan to launch the latest version of Touch in 2026 – with a new name and powerful new features.
Q: Will Forterro be at Fensterbau in March?
DHL Yes, we’ll be exhibiting as Forterro in Hall 1, Stand 525. We’d love to see lots of UK customers there to talk more about our plans for the future.