Eurocell launches ‘Grow’ fabricator programme

Eurocell has unveiled ‘Grow’, a new partner programme designed to help fabricators capitalise on the anticipated growth in the demand for home improvements in 2024 and beyond.

As part of Eurocell Grow, Eurocell will offer training and educational resources, showroom support and specification and design assistance. Fabricators can order branded workwear and access exclusive retail discounts to help to make their money go further.

At the heart of the offering is a new Partner Portal, designed to streamline access to essential marketing tools for fabricators. The new portal includes:

  • High-quality imagery and video assets for product promotion
  • Co-branded or bespoke brochures tailored for homeowners
  • Customisable posters, leaflets, and digital marketing assets to attract prospective customers
  • Robust lead generation support
  • Expert guidance and best practices for digital marketing
  • On-demand technical support and expertise

Fabricator partners can also register for website health checks designed to improve their online performance and get expert advice on how to boost their visibility and rankings in search engines, driving brand awareness and inbound website visits and enquiries.

Gary Driscoll, sales & commercial director at Eurocell, said: “We are confident that there are green shoots of recovery for the industry and we want our fabricator partners to be well placed to take advantage and grow their businesses as the market picks up, as well as help them gain an edge against competitors.

“Eurocell Grow is industry leading and we believe it will have a huge benefit and deliver lots of value for our network. We provide unparalleled technical expertise, ensuring that our partners have access to cutting-edge technology and industry-leading technical support.

Beth Boulton, marketing director at Eurocell added that Eurocell Grow is a starting point in expanding its support for fabricators: “We value our fabricator partnerships and want to make them feel part of our community by supporting their businesses. The launch of Eurocell Grow is just the beginning of increasing our support for fabricators, with plans already in the pipeline to add further benefits to the programme. We will continue to work closely with our partners to ensure the programme delivers for their business needs now and in the future.”