Are you feeding your sales staff with enough leads?

Andy Royle, director and co-founder of Leads 2 Trade, explains how installers can start the new year with a bang!

After almost two decades supplying double-qualified sales leads to the UK fenestration industry, one thing has never changed; when your sales team is hungry, you must have the leads ready to feed them.

And as we head into January, traditionally one of the strongest months for homeowner enquiries after the Christmas lull, the businesses that win are the ones prepared to strike early and capitalise on pent-up demand.

Across our online channels we have more campaigns running than we have ever had and we are seeing more homeowners actively seeking quotes for windows, doors, rooflines, conservatories and conservatory roof replacements.

What’s particularly interesting is how this growing demand plays out across different postcodes. We work with installation companies of all sizes, from smaller firms that only want a couple of leads a day to larger regional installers capable of handling hundreds of enquiries every week.

With such strong volumes being generated across our campaigns, many smaller members regularly reach their daily caps early, meaning there is often significant spare capacity in high-demand postcodes as the day, and the week, progresses. The flow of high-quality, ready-to-buy homeowners continues, but not every installer has the bandwidth to take them.

For bigger installers with established sales teams, that’s a huge competitive advantage waiting to be taken. If you have the headcount, the structure, and the appetite, you can step into those high-demand postcodes and take on the excess volume that smaller competitors simply can’t accommodate. It’s an opportunity to keep your sales staff well fed, motivated, and consistently in front of homeowners who are ready to buy.

Through Leads 2 Trade, you can choose exactly where you want to work and take flexible volumes that match your sales capacity. Whether you want premium appointed leads with confirmed times and dates, hot-key telephone transfers, or standard double-qualified leads, the opportunity is there for installers prepared to scale. And with hundreds of leads available nationwide, the barrier to growth has never been lower.

As we approach our 20th year of trading in 2026, one thing remains crystal clear: there is more business out there. The installers who will grow fast are the ones who make sure their sales teams are never left waiting for the next opportunity.