Affordable launches steel-look Decorio range

Affordable Window Systems (AWS), parent company of the Timberlook brand, has launched Decorio, a new range of art deco and industrial-inspired aluminium windows and doors.

The new range is said to draw inspiration from the bold geometric shapes and clean lines of art deco and industrial aesthetics, and features internal and external steel-look products, including fixed screens, sliding doors, hinged doors, and windows.

Crafted using the Smart Architectural aluminium profile, the range is designed to provide an affordable alternative to costly steel window and door systems without sacrificing heritage aesthetics.

The Decorio range will complement AWS’ existing heritage-inspired offerings, which includes the wood-effect PVC-U range, Timberlook.

Launched in 2017, Timberlook has already proved popular with installers, thanks to a successful in-house lead generation programme. Positioned as a ‘sister brand’, Decorio will offer installers the same support services, including free consumer lead generation, nationwide delivery and a dedicated account manager.

“We are thrilled to introduce Decorio to the market,” commented Amelia Gaughan, head of marketing at Affordable Window Systems.

“At Affordable, we pride ourselves on understanding installers’ needs and delivering the right products at the right time to bring them business and success. We’ve already been manufacturing steel-look aluminium products for over two years, and we’re delighted to draw upon everything we learnt with Timberlook to create this stunning new range.

“We’ve put together a brochure, website and a specification guide to arm our installers with all the information they’ll need, and we can offer lead times of just four weeks for our external range and six weeks for our internal range.

“We’ve already received overwhelmingly positive feedback on our new Decorio doors and windows, and we look forward to growing this range alongside our Timberlook brand.”