A Plus opens flagship showroom
Specialist trade fabricator, A Plus Aluminium has opened a new flagship showroom at its headquarters in Watford. The 130m2 space represents a significant investment, spanning two floors and centering around a customer presentation lounge.
Features at the new Watford showroom include demonstration products from leading systems houses, including Hydro (inclusive of both Technal and Sapa products), Smart Heritage and Cortizo.
A Plus says it took the decision, pre-pandemic, to provide its customers with a large, flexible space showcasing a wide choice of aluminium fenestration products, including sliding and lift/slide doors, bi-fold doors, and flush casement, tilt before turn windows and specialist products such as vertical sliders, reversible windows and smoke vents.
Jon Palethorpe, joint managing director at A Plus Aluminium, said: “The new showroom offers us tremendous potential and is proving itself to be popular already.
“It will give our sales staff a chance to build closer relationships with our customers, and in turn, their clients. Our enviable location also means we will attract more customers from the South East and be accessible to a greater number of decision makers, while also being close to our second manufacturing facility.”
Entrance is by appointment only and can be booked online, enabling A Plus customers to benefit from exclusive use, treating the space as their own.
“With no showroom of our own, the A Plus studio is invaluable,” said Steve Lemarie, a long-standing customer of A Plus Aluminium. “It allows us to show clients the full product range, with large format doors that slide and windows that open!
“Having worked with London-based architects and surveyors for many years we appreciate their requirements. They wish to understand the technical details and enjoy the ergonomics and aesthetics of a product, especially when making a comparison. It is something that they are more than willing to travel for, particularly when acting on behalf of larger, more prestigious clients,” he continued.
“Knowing that we have direct access to the manufacturer reassures our clients. They gain confidence from the showroom and tours of the fabrication facility.”