A gladiatorial showroom opening

Endurance Doors has opened a new showroom in Brigg, North Lincolnshire, with a little help from Hunter, star of 90’s TV series, Gladiators.

The new showroom has been launched to help drive consumer sales in the local market, acting as a base for installer partner product training, whilst also providing a physical platform for marketing launches and activities

The showroom features seven doors in total from across the Endurance range, along with wall mounted hardware boards, colour swatches and even a ‘super-sized’ interactive digital board. The doors include two from the Classic, Country and Urban Collections, along with a new ultra-premium Avantal doorset which is already generating considerable interest.

Consultations can be booked online, whilst the virtual showroom also gives web visitors a taste of the new retail investment. It also said to fully reflect the consumer marketing strategy that underpins the Endurance Doors brand..

Stephen Nadin, managing director of Endurance Doors, commented: “This isn’t a typical trade only showroom, but a cutting edge, premium retail environment. We feel this is the perfect opportunity to develop new marketing ideas, provide both online and face to face design consultations and generate high quality leads for our installer partners in our immediate area.

He continued: “It was fitting to bring Hunter back for the day to open the new retail showroom and we’ll be looking to have him back again to revisit the sledgehammer test. He’s got through a GRP door, another timber composite, but not yet one of ours!”