£2.5m of Timberlook quoted through Framepoint

Amelia Gaughan & Ryan Fisher of Affordable Window Systems.
Amelia Gaughan & Ryan Fisher of Affordable Window Systems.

Affordable Window Systems has reported that £2.5m of Timberlook heritage windows and doors have been quoted via Tommy Trinder’s Framepoint app in the six months since introducing the system.

According to Affordable, over 100 installation firms have quoted for the timber alternative range.

“Framepoint makes it quick and easy for our customers to show off the premium features of Timberlook windows and doors,” said Affordable’s regional sales administrator, Amelia Gaughan.

“Having our Timberlook flush sash range available at the touch of a button is a game-changer. It allows us to accurately display how authentic our Timberlook flush sash products are while directly engaging the homeowner – giving them a truly unique experience. Everything is also priced in real-time on Framepoint.”

Tommy Trinder’s patented Framepoint technology allows users to free draw windows and doors with their finger or mouse, just like sketching on a pad, enabling installers to show clients how new windows will look in their homes.

“It’s invaluable, as it allows customers to design bespoke styles with different heritage bar configurations, in addition to showing the Timberlook colour range beautifully,” said Amelia.

Timberlook detailing can be selected on the app, including traditional mortise and tenon joints, deep bottoms rails, and traditionally proportioned Radlington cills.

A range of authentic heritage ironmongery has also been uploaded to Framepoint to mirror Timberlook’s premium Regency monkey-tail, and teardrop handles. Users can also add and visualise designs with matching dummy peg stays.

There is a real wow moment when you add a Regency monkey-tail peg stay to a Timberlook window in Framepoint,” said founder and CEO of Tommy Trinder, Chris Brunsdon. “The Timberlook windows look the business – customers are mightily impressed!”

Phil Myers, sales director of Affordable Window Group, commented: “Teaming up with Tommy Trinder has been fascinating. The Framepoint platform makes it easy for installers to demonstrate the value of our carefully designed heritage products.

“The in-app pricing function saves considerable time, enabling installers to provide professional and accurate quotations within minutes. It will set our trade customers apart from the rest of the competition!”