Why fabricators are ‘thunking’ about Gerda
When fabricators are looking for a quality residential or commercial entrance door, they should listen out for the ‘thunk’ – a true indicator of authority, it’s powerful, says Danny Williams, director of Gerda UK.
It’s something that can only be truly appreciated in situ and it delivers an undeniable feel-good factor for the customer. That sound of the door leaf occupying the door frame, engaging the locks in a smooth, protective, motion.
For consumers and end users, it’s more than just a sound, it signifies arrival, protection, peace of mind, and a subtle reminder that their purchase decision was the right one. It’s a sound people instinctively love. For installers, that distinctive ‘thunk’ is the ultimate sign of a job well done.
It tells you the door is seated perfectly, the locks are engaging smoothly, and you’re delivering genuine quality to your customers – a standard that defines the Gerda name. And there’s nothing quite like the sound of a Gerda door closing.
Gerda doors offer a unique combination of steel-core engineering, multi-point integrated locking, market-leading insulation, smart lock compatibility, and luxury design. For fabricators serving the premium residential, apartment, and commercial markets, it’s not just offering another price competitive steel or aluminium door, it delivers true differentiators like quality, experience, and security that you can instantly feel, and hear.
What really sets Gerda doors apart is that they are designed and engineered as complete systems, unlike many competitors who assemble doors from third-party components that can’t always be relied upon.
Take advantage
With premium quality at the core of Gerda systems, we believe customers recognise this and see it as a worthy investment. Our doors are built to last, engineered for performance, with integrated superior hardware, advanced multi-point locking – all premium advantages that stand firm during any quibbles over price and make selling easier for the trade.
And with the elegantly engineered Tedee smart lock, Gerda doors offer a rare combination of mechanical excellence and smartly connected convenience, without compromising security. That’s because Tedee was developed in collaboration with Gerda and integrates fully with own locks cylinders and multi-point lock mechanisms. It offers encrypted control, activity logs, and auto-lock/unlock functions, with a discreet, minimalist aesthetic that complements Gerda’s premium look and feel.
“We’re one of the few manufacturers offering native smart locking on an RC-rated multi-point lock meeting requirements of EN 1627, as part of a certified door set, proven to protect against forced entry.”
Excellence in every detail
With most of UK doors being based on generic profiles with a mix of lock hardware from various suppliers, which can cause problems explains Danny. “Locks may not align perfectly, and cylinders and hardware may lack high-end protection due to tolerances shifting over time. This results in doors rattling, laboured closing, or simply a feeling of poor design and quality.”
“At Gerda we take a different approach. All our doors and locks are fully integrated as systems; tested together, rated together, and built to perform as complete door sets. Our multi-point locking mechanisms are designed specifically for the Gerda door to work in harmony with the door leaf and frame.”
Gerda doors typically feature five or more locking points, central deadbolts, robust hook bolts, and anti-attack features, that all engage smoothly with even pressure across the door. “For fabricators selling into premium markets, the feel of the door system is unmistakable. When the door is closed, the engagement of the locks produces that signature Gerda ‘thunk’, a deep, solid and confident sound that signals security and craftsmanship. Our doors achieve RC2 or RC3 anti-burglary ratings, which exceeds the basic PAS24 standards, with all components designed to complement the full package. It’s an experience that customers really appreciate and remember which is impossible to replicate with a mix-match of budget hardware.”
Thanking the Thunk
Why does sound matter so much in door design? It comes down to perception and feeling, just as luxury car manufacturers engineer the sound of a car door to convey quality, a well-designed door that closes with a reassuring ‘thunk’ instantly communicates robustness, security and reliability. It’s a quality that customers instinctively recognise – and they’re thankful for the reassurance it provides that everything is as it should be.
Danny commented “The Gerda ‘thunk’ is produced through precise, even engagement of the multi-point locking system, the rigid, high-quality door leaf and frame construction, premium seals ensuring a smooth cushioned close, and the innate mass of our robust secure doors.”
“When demonstrated in showrooms or during installation, this detail becomes a powerful sales tool. For fabricators, this creates a clear differentiator: while many composite or aluminium doors close with a hollow rattle or stiff resistance, a Gerda door closes with authority and assurance.”
Making a Sound Judgement: Why It Matters for Fabricators
For fabricators and installers, the benefits of working with Gerda doors go far beyond the technical detail. Danny explains, “Selling a door with integrated security, a remarkable sense of quality, and a premium experience that is tangible, creates opportunities to secure great margins and avoid the race to the bottom on price. The convenience of adding smart control to the mix, gives buyers something exceptional; it’s not just another front door, but something with pride of place in the premium end of the market, that drives satisfaction for years to come. The result is fewer call-backs, better customer reviews, increased installer confidence and endless referrals pouring in!”
For fabricators looking to offer more than just another door, this combination of mechanical excellence and modern convenience is a powerful proposition. Because most of the time, the sound of quality reflects sound judgement.