Together, we grow

Endurance Doors has launched a new marketing campaign highlighting its commitment to ensuring mutual success for its own business and those of its installer partners. Scott Foster, sales and marketing director at the manufacturer, explains more.

Installers have always had an instrumental place in our business model at Endurance Doors. They are the vital link in our route to market and our success and subsequent growth are intertwined.

If we help them to succeed, it pays dividends for us as well, which is why we’ve gone to enormous lengths to develop what we feel is the most comprehensive and beneficial installer partner scheme on the market.

This scheme delivers added value and genuine commercial advantages in a variety of different but equally potent ways.

‘Together, We Grow’ aims to highlight these various initiatives using one overarching message that encapsulates the ultimate benefit.

Growing leads

Our focus on ensuring the success of installer partners entails true end-to-end support. It starts with helping installers to develop their levels of effective lead generation.

Specifically, when they partner with us, installers enjoy access to a wide range of marketing collateral such as advertising and social media templates and an extensive library of high quality, professionally taken product and lifestyle photography.

All of these resources can be used to create initial interest in our products and our installer partners’ services, exciting consumers and enticing them into finding out more.

Not content to stop there, we also pass on leads generated through our own website to installers who are local to the source of the enquiry.

Each week, thanks to our sustained investment into lead generation activity such as search engine optimisation, search engine marketing and consumer advertising, we can receive and distribute over 1,000 warm leads of this type.

Growing sales

To help our installer partners convert leads into actual orders, Endurance also offers in-depth sales support.

As part of this, we provide installers with useful assets such as our recently updated and biggest ever brochure as well as various digital tools which they can employ on their own websites. This includes 360° product imagery, high definition videos and interactive door designers.

We also offer showroom packages that can include display doors, point of sale materials and samples of glazing, hardware and other accessories.

In addition, our online reputation is a powerful sales tool in its own right. We have built up over 2,700 reviews on Trustpilot of which 87% award us five stars. Of particular note, we are the only large scale composite door manufacturer to enjoy such a five star rating.

The value of this cannot be overstated in today’s world where the majority of consumers start their buying journey online researching their options and the experiences of past customers.

Growing reputations

Staying with the subject of reputations, Endurance Doors can help our installer partners to grow their success in this area too.

Using our own firsthand experience and insight, we can equip installers with the necessary skills and understanding to generate their own positive online reviews on an ongoing basis.

We also make an active contribution to our installers’ reputations. Our robust quality and operational management systems optimise on time and in full deliveries. This in turn helps to maximise consumer satisfaction and removes the frustrations which can result from door installations being delayed.

Similarly, the quality and technically innovative nature of our products ensures reduced issues, complaints and callbacks. Features such as a solid timber core with a 3mm bowing guarantee, heat reflective CoolSkin technology and a unique moisture barrier system (MBS) enable our doors to deliver lasting performance.

And, in the unlikely event of any remedial work being required, we can ensure this is dealt with quickly and effectively thanks to our own dedicated team of service engineers.

Plus, all of the support mentioned so far is by no means an exhaustive list of the ways, means and areas in which Endurance Doors can help our installer partners to develop their business and their bottom line.

Over the coming months, our new campaign will raise awareness of the wider range of value adding initiatives and services we offer our installers, all of which have one resolute aim.

To ensure that ‘Together, We Grow’.