Time to rise above and thrive

Mark Dicconson, managing director at John Fredericks, explains why he sees 2025 as an exciting opportunity for businesses that prioritise quality, service, product innovation and a comprehensive business proposal.

I always approach the future with a positive mindset, and while 2025 will undoubtedly bring its share of challenges, I firmly believe that they will create opportunities.

It’s during times of difficulty that the strongest companies who have continued to invest in their business infrastructure find ways to rise above, prosper and grow.

The business landscape is constantly evolving, and as we enter a new year, it’s clear that adaptability, agility and resilience in business partnerships will play a critical role in navigating this challenging journey.

Companies must remain committed to their core principles and business strategy while taking a pragmatic view to change – a balance that requires both clarity of the vision you have for you and your partners (customers) and agility to implement change and embrace positive developments.

Cornerstones of success

At John Fredericks, our long-term commitment to high-quality products and industry leading customer service has remained our foundation. These principles have consistently set us apart from our competitors, a fact underscored by our recent recognition as PVC Fabricator of the Year in the 2024 National Fenestration Awards.

This accolade is not merely a reflection of past successes but a testament to our unwavering dedication to excellence, and more importantly, voted for by installers, the very people we serve. It’s this dedication that will continue to guide us through the year ahead.

As the market evolves, maintaining a focus on quality will be paramount. Customers today are more discerning than ever, seeking products and services that deliver true value. Businesses that uphold these standards will build trust, foster loyalty, and create long-lasting relationships, even in turbulent times.

Trusted partnerships

In challenging times, the importance of working with a trusted partner cannot be overstated. A reliable partner not only provides support but also shares insights, expertise, and innovative solutions that can help navigate uncertainty.

Strong partnerships create a synergy that allows both parties to weather challenges more effectively and capitalise on emerging opportunities.

This spirit of developing long-term partnerships has been instrumental in John Fredericks’ success. By building strong relationships with our clients and suppliers, we’ve created a network of trust and shared goals. This approach has helped us not only meet but exceed expectations, even during periods of market instability.

Looking ahead, businesses should prioritise partnerships that align with their values and long-term vision, not just meet the short-term aims of the increasing number of private equities backed players in our industry. Trustworthy collaborators will play a vital role in driving mutual growth and ensuring sustained success.

Every market shift brings its own set of challenges, but it also opens the door to innovation and progress. For those who are prepared, the shifting market presents opportunities to gain ground as others struggle to adapt and have failed to invest in their businesses. By staying agile, embracing change, and remaining focused on excellence, businesses can turn obstacles into stepping stones toward growth.

At John Fredericks, we view 2025 as another chance to showcase what great companies can achieve. It’s an opportunity to innovate, strengthen our relationships, and reaffirm our commitment to quality and service.

So yes, I’ve been looking forward to 2025. It’s a fresh chapter, filled with the promise of growth and the chance to prove what’s possible when businesses prioritise quality, customer satisfaction, and trusted partnerships. By working together and staying true to our principles, we can seize the opportunities ahead and shape a brighter future for our industry and our customers.