The secret to successful marketing in 2023
By Alex Tremlett, operations manager, Insight Data
With research from Insight Data showing that there has been a drop in demand across the sector, it is great to see how resilient many businesses have been across the past 12 months.
However, due to market uncertainty, companies will be looking at finding new ways to create business within the current climate.
With the difficulty comes opportunity, and many will be looking towards the new year with one eye on how to find new ways of marketing and gaining higher quality leads.
Utilising different forms of marketing will be the key to success in 2023. Here at Insight Data, we have a secret combination of marketing techniques that have proven to sprout results for our customers over the past 15 years.
The two methods come in the form of email marketing and telesales – both of which are driven by our real-time prospect data – putting them directly in front of the most relevant prospects.
STEM
Salestracker’s email marketing platform (STEM), is the industry’s first and only platform of its kind, harnessing the power of our unrivalled prospect data of over 50,000 potential customers.
Today, users can create their email audience using our accurate data and then design and build dynamic email campaigns with the knowledge that they will be delivered to the right people.
Once the email is sent, STEM will effectively track any responses, leads or enquiries using an in-built landing page and Salestracker’s CRM system – ready to be followed up by the telesales team.
An easy-to-use interface means anyone can build email campaigns, by combining all the core functions of a modern email marketing platform that has the added power of live data behind it.
Users have access to fresh up-to-date information that doesn’t decay, giving them the opportunity to get the best possible results from their email marketing campaigns.
Telesales
Telemarketing provides an efficient and effective way to generate leads and ultimately, win new business. Whether it’s for a bespoke campaign or to follow-up an email marketing campaign, the in-house telesales team generates hundreds of sales leads every month.
At Insight Data, we can manage the entire campaign from targeting your ideal customers to script creation and implementation. With our wide range of prospect databases, we can target not only fabricators and installers but also builders, construction companies, architects and even builders merchants.
Telesales is most effective and generates the most leads when following up a direct mail or email marketing campaign.
Recipe for success
Insight Data not only provides a platform for businesses to target new customers effectively and efficiently – but even in today’s ever-changing industry, it also removes the need to internally manage and cleanse your data.
The key to all of this is Salestracker – the world’s first fully integrated sales and marketing platform for the building and fenestration industry.
When businesses pair Salestracker’s data with the STEM platform and our telesales services, they can create a high-impact, multi-channel campaign to a highly targeted data group either locally or nationally.
The combination of both email marketing and telesales has a proven record of achieving success.
At Insight, we have found the fastest and most efficient way to deliver results is to start with an introductory email campaign closely followed by a telesales call to generate appointments, quotes and leads.