The loyal family
Selecta Systems sales director, Andy Green – who has amassed over 33 years’ service at the system’s company – explains why building strong partnerships and loyalty in business are so important, whilst thanking four customers and a number of employees who have each surpassed over 30 years with Selecta.
Established in 1982, Selecta Systems has grown, building an established customer base supported by a team of experienced, knowledgeable and time-honoured employees.
Over the last six months, we have had four customers surpass 30 years of loyal partnership with Selecta. Reaching this milestone in today’s market is a fantastic achievement and one that is very much appreciated by everyone at Selecta. To mark each customer’s 30 years with Selecta, we presented them with an award as part of that recognition.
In Tyne & Wear, we have Richie Wardle, owner of Fairview Windows North, who celebrated the company’s 30-year partnership with Selecta by stating: “The industry has changed a lot over the years, but I’ve always felt that we’ve been in good hands with Selecta during this time. Even though we are some 190 miles away, we’ve built up some key relationships with people there, a crucial element in ensuring that our business continues to run smoothly.”
Goldstar Trade Frames in Aldridge, West Midlands, was originally started by Mick Simms and is now run by his daughter Claire Simms. Entering their 31st year as a Selecta partner, Claire commented: “We genuinely feel ‘part of the family’ and Selecta has always been a perfect fit for our business. Being local to our premises has always been a bonus, providing ourselves with greater flexibility in terms of when we have needed that extra bit of help!”
Another customer with over 30 years of partnership is Kiwi Windows in Coventry. Colin Whelan was at the helm when Selecta originally set them up, but the business is now run by his son, Jamie Whelan and daughter, Vanessa Whelan. Jamie said: “We’ve always been a family run business, in similar ilk to Selecta. Our company ethos and values match that of Selecta, with the focus always on providing a quality product and a first-class service.”
West Midlands based Allwyn Windows has also surpassed 30 years of partnership with Selecta. Owner, Wayne Lloyd, commented: “Selecta has always ticked all the boxes for us as a business. Quality products with superb service and support backed up by a fantastic bunch of people who go out of their way to help! I can’t believe it’s been 30 years!”
With almost 300 customers on our books, we have a number of those who have been long-term Selecta partners. In fact, 47.7% of our customers have been Selecta partners for over 10 years, with just over 10% accounting for 20 plus years.
We’re very proud of the loyal customer base that we have created at Selecta. This kind of devotion and commitment also extends to our staff, demonstrating the businesses stability, continuity and solidarity. Hence why the #bepartofthefamily business strap line is so fitting.
Recently, our purchasing & stock control manager, Mark Roberts, and marketing manager, Mark Walker, also celebrated 30 years at Selecta.
They join a 30-year club that consists of myself, Maria Lawrence, Kevin Clark, Carl Garr and Dean Taylor, which is an amazing feat by all.
Together with this there is also a strong contingency of staff who have over 20 years under their belt, with another 14 who have reached that milestone. These kinds of numbers truly demonstrate the vast array of knowledge and experience within Selecta and the overall strength and stability of the business.
I firmly believe that if you provide a quality product, complimented by a flexible and personal support service, whilst operating your business with transparency, trust and honesty, it will breed loyalty.
