Quanex – a part of something bigger

As global building products company, Quanex, unveils a new rebrand emphasising both its huge reach, and the millions of people and organisations it interacts with worldwide, Charlotte Hawkes, head of marketing and CX Charlotte Hawkes at Edgetech – a Quanex subsidiary – reflects on what it means for them.

Last year, Edgetech proudly celebrated 10 years as part of one of the world’s leading building products companies.

Over nearly a century, Quanex has built up an incredible legacy of excellence and innovation, and a reputation for constantly pushing the barriers of what’s possible.

Back in 2011, they recognised those same values in Edgetech – which led to them acquiring the company and setting us on the fantastic journey we’ve been on as a business ever since.

From the very beginning, the two businesses were an excellent fit – both committed to health and safety, employee wellbeing, product innovation, sustainability, and much more.

Since 2011, those synergies have enabled us to continue pushing boundaries, developing new products, and cementing Edgetech’s reputation as a global leader in spacer technology.

So, reaching the 10-year mark has been a huge milestone for us and the wider Quanex family – but as well as giving us cause to reflect on what we’ve achieved together so far, it was also a chance to look forward.

A global impact

At Edgetech, like every Quanex company, we pride ourselves on prioritising more than just our bottom line.

We know we’re a part of much bigger economies, societies and communities – and that everything we do has an impact on thousands if not millions of people around the world.

It’s that outlook that’s informed this year’s Quanex rebrand. We’ve got a new tagline – ‘a part of something bigger’. But it’s far from just a slogan – it’s a short and simple encapsulation of our guiding philosophy.

For us, being a ‘part of something bigger’ has several meanings. It’s a constant reminder that everything we do has an impact on others.

It also alludes to the fact our products can be found all around the world, helping buildings perform to the very highest standards.

It represents our commitment to giving back to the communities we’re a part of – and it’s a testament to our drive to deliver continuous improvement, innovation, shareholder value and growth.

A natural evolution

What’s more, the new brand is a natural progression of earlier company-wide efforts to define who we are, what our vision is, and how we can make sure we achieve it.

For example, it perfectly complements the Quanex ‘CREED’:

• asdad

Continuous improvement and innovation

Respect, with open and honest communication

Excellent customer service

Exemplifying safe and healthy living

Doing the right thing

And it’s completely in alignment with the group-wide four-tier strategy we’ve been pursuing in recent years

Each of the four tiers represents a crucial stakeholder that we serve – customers, employees, shareholders, and the community.

By doing everything we can to delight and exceed the expectations of each of these sectors, we know we can build a business that’s even stronger, more innovative, and that provides an even better service to customers all around the world.