By Doorco’s chief doork, Jeyda.

When it comes to colours, pink is one of the more debated shades. Many hues have their own nuanced meanings but overall, there are some fairly deeply embedded associations between pink and femininity.

This hasn’t always been the case, though.

Research seems to suggest that pink started being aligned with the female gender only when companies began to mass-manufacture clothing. More recently, considerable waves in feminism have demanded a move away from gendered colours.

As a feminist myself, I sympathise. Making pink a stereotypically female colour is a true tragedy for the shade, because it has such appeal as a colour. It appears all over the place in nature: in breathtaking sunsets, mouthwatering meats, alluring flowers clamouring for pollination, and exotic flamingos pottering around.

Blue, pink’s male-gendered counterpart, sees nowhere near as much action.

It’s no wonder we try to imitate the beauty of pink through products. Unsurprisingly, I’m a huge fan of a pink door. I think it would be a real shame if the unfounded belief that ‘pink is for girls’ was still so strongly held that someone would avoid the colour.

When I’m out and about, pink doors always grab my attention, but the impression they create differs depending on shade.

A hot pink or fuschia is a really playful colour. It has a huge personality, perhaps owing to the fact it’s the closest to the fiery red. For a bold door choice, this looks phenomenal.

A rose or middling pink is a charming tone. It’s appealing without being overbearing and has a romantic essence. It looks great paired with a dark brick facade.

Salmon, coral, or other pink tones that have a hint of orange, are really unique. They’re rarely seen on doors so really stand out when they are chosen. I think they look beautiful when set against a white wall (although get ready to regularly repaint because no-one wants a grubby, off-white shade).

A blush or light pink looks extremely delicate and classy. It’s subtle, tender and soft. It makes a truly attractive front door with a sweet yet understated nature.

Doorco is embracing the power and beauty in the colour by bringing out a whole pink door range, and 20% of door blank sales will be donated to We Mind and Kelly Matters, a charity close to the hearts of the team. To complement the stunning shades, we’ve paired some new glass designs created by yours truly.

We’re tickled pink by the result and we hope you will be too.