Making a statement
Mainland Europe has long embraced the entrance door as a centrepiece of home design. Now, thanks to Gerda’s range of steel and aluminium doors, UK homeowners are discovering they can upgrade to superior performance and style – and for only a modest uplift over a composite.
When it comes to making a first impression, few elements of a home are as important as the front door. In many parts of mainland Europe, homeowners have long understood this, treating the entrance door not just as a functional barrier but as a statement piece – an investment in aesthetics, security, and performance.
By contrast, the UK market has been slower to embrace high-end entrance doors, relying heavily on composite and PVC panel options that, while affordable, can often fail to deliver the same levels of engineering, quality and longevity.
However, a shift is underway. At the recent FIT Show at Birmingham’s NEC, it was impossible not to notice the volume of entrance doors on display. And while UK manufacturers showcased strong offerings, it was the overseas exhibitors who arguably stole the spotlight thanks to bold designs, premium finishes, and cutting-edge performance.
Danny Williams, director of Gerda Doors UK, is convinced that the UK market is on the cusp of change. “Aluminium and steel entrance doors are simply a superior option,” he says. “They offer a level of performance, security, and finish that composite doors just can’t match.”
Gerda, a leading Polish manufacturer, has built its reputation on crafting steel and aluminium doors designed to withstand harsh European winters, resulting in products with outstanding thermal efficiency. With U-values as low as 0.74 W/m²K, these doors outperform most composite doors on the market.
The design and construction differences are key. While composite doors rely on a mix of materials that can expand and contract at different rates, leading to warping and bowing, Gerda doors use a polyurethane core with steel or aluminium facings and a thermally broken aluminium frame – thus eliminating the issues of warping and bowing that plague so many composites.
“Installers know all too well the headaches that can come with composite doors,” Danny says. “We’ve seen cases where doors have twisted so badly in extreme heat that homeowners couldn’t even lock them. That’s a nightmare for installers and a serious reputational risk.”
But Gerda doors aren’t just about rugged performance – they deliver on style too. European homeowners often prioritise the front door as a design statement, willing to invest in premium, contemporary looks that complement their homes. From sleek, flush designs like Gerda’s Altus series to extensive colour, hardware, and glazing options, these doors are designed to impress.
“Aluminium products have surged in popularity in recent years, largely because of their clean, modern aesthetics,” Williams explains. “With Gerda, homeowners get that premium look and feel, but at a price point that’s just above a top-end composite. It’s a relatively modest upsell, but the difference in quality is night and day.”
According to Danny, this combination of value and performance has created a new niche in the UK market – affordable premium doors that sit comfortably between composites and the ultra-high-end aluminium ranges.
He adds that this presents a golden opportunity for UK installers. “When customers experience a Gerda door in a showroom – the smooth operation, the reassuringly solid ‘thunk’ when it closes – they understand the value. It practically sells itself,” he says.
Beyond aesthetics and thermal performance, Gerda doors also deliver on security. All models meet PAS24 standards and come with a 10-year guarantee. For tech-savvy homeowners, the option to integrate Tedee smart locks adds another layer of convenience and security, combining advanced features with mechanical reliability.
The reception to Gerda in the UK has been overwhelmingly positive, with a growing network of installers embracing the brand. “We support our partners with marketing and showroom materials, but ultimately, it’s the product that does the talking,” says Williams. “Homeowners may walk in looking for a composite, but once they see and feel the difference, many are happy to invest that little bit more for something genuinely better.”