Make every lead count
As many homeowners remain cautious to commit ahead of the Autumn Budget, Business Pilot’s managing director, Elton Boocock, talks to Glass Times about why the CRM platform should be an installer’s best friend – now more than ever.
There’s no denying that the market remains challenging. Our latest Business Pilot Barometer showed that homeowners are taking longer to make decisions, weighing up their options carefully before signing off on work, and as a result, many installation companies are finding that securing business requires far more persistence than it did a few years ago.
The appetite is there, but the hesitation is real – and that means it’s more important than ever for installers to be proactive, communicate better, and give customers the confidence to commit.
I’ve said for some time that this period isn’t about survival, it’s about preparation. When the market slows, it gives businesses a chance to take a breath and strengthen the systems that underpin their customer journey.
When leads are harder to convert, speed and professionalism become the deciding factors; homeowners may be cautious, but they’re still ready to buy when they feel informed, supported, and reassured.
That’s exactly what Business Pilot helps our users to do. From the first point of contact through to final payment, our CRM system has been built to give installers complete visibility and control. Everything is designed to make it easier to move at the speed customers now expect – whether that’s sending a quote moments after a visit, following up automatically with a text, or confirming an installation date before competitors have even called back.
By bringing every part of the business together, Business Pilot removes the gaps that slow progress. Messages, paperwork, appointments, updates – they’re all in one place. Communication happens instantly, quotes go out on time, and customers feel looked after throughout the process. It’s about creating a seamless experience that inspires confidence, not hesitation.
And while that might sound simple, it’s what sets great installers apart in a slower market. Homeowners aren’t necessarily saying “no” – they just need reasons to say “yes.” The businesses that can respond quickly, stay engaged, and demonstrate reliability are the ones who’ll secure the work.
That’s why we’re continuing to evolve Business Pilot: not just to make administration easier, but to help our users be faster, more proactive and more responsive. Because right now, speed builds trust, and trust wins business.
The market will recover – it always does. But those who use this time to sharpen their systems and strengthen their customer relationships will be the ones who move first when it does. That’s what Business Pilot is here to help with: giving installers the confidence, clarity and control to turn cautious customers into committed ones.
