Leading the way with product and people

In a sector built on trust, craftsmanship, and long-standing relationships, communication remains the cornerstone of success. Picture the traditional sales rep: brochures neatly packed, insights at the ready, arriving with a handshake and a tailored pitch. Their aim? To understand your business, offer solutions, and help you thrive.

But the landscape is shifting. Digital platforms have transformed how we connect. Video calls, virtual meetings, the use of AI in the workplace, and curated social media campaigns now dominate the conversation. The world feels smaller, faster, and more screen-bound than ever.

“At Distinction Doors, we don’t resist this evolution; we embrace it,” says marketing manager, Bethaney Swann. “But we do so with intention. Our approach blends the warmth of traditional service with the agility of modern tools, creating a space that’s not just connected, but comforting. A space where the human touch still matters.

“The industry is all about adaptability,” says adds. “It’s how we respond to change that determines whether we thrive or leave our customers out in the cold. We choose the former. Always.”

Rooted in proud Yorkshire heritage, Distinction Doors is built on hard work, grit, and a commitment to excellence, as Bethaney explains: “That foundation remains unchanged. What has evolved is how we show up for our customers, whether through a friendly phone call, a face-to-face visit, or a beautifully crafted Instagram post. We believe in meeting people where they are and making every interaction count.

“It’s what we do with the space that counts,” she continues. “We’re real people, and we’re not giving up on genuine relationships. Our team knows that an outstanding product deserves outstanding representation.”

That ethos is reflected across every touchpoint, adds Bethaney. Distinction Doors offers what she describes as a truly holistic service: technical support, marketing guidance, and one-to-one customer care. “It’s a privilege made possible by the quality of our product and the calibre of our people,” she says.

With a recent customer satisfaction rating of over 90%, the results speak for themselves. But it’s not just about numbers. It’s about the stories behind them.

“I wish you could see our inbox,” says area sales manager, Rachael Radcliffe. “It’s full of heartfelt feedback for individual team members. We celebrate that all in-house. It’s what makes us different.

“Our customers like us because we are always innovating and developing,” she adds, “We have many more exciting things to come…”

“You can run all the flashy campaigns you want,” she adds, “but here, it’s the product and the people that speak for themselves.”

“At Distinction Doors, we move forward purposefully and in partnership with our customers,” says Bethaney. “We’re proud to be a business where innovation meets integrity, and where every door tells a story. Every conversation is an opportunity to build lasting connections. It’s no surprise that feedback such as “Great quality doors and a fantastic customer service team” regularly features in our customer satisfaction survey results.

“Distinction Doors is proud to be the UK’s leading manufacturer of composite doors. Whether you’re sourcing a classic door slab for warehouse stock or a fully finished product complete with glazing and paint, we offer a solution to suit every need,” continues Bethaney. “With over 260 door style configurations and triple-glazed, laminated glass units available from stock, our range is as versatile as it is reliable.

“In a world of fast-paced change, we remain committed to what lasts: quality, care, and the kind of service that feels personal,” she concludes. “Because at the end of the day, it’s not just about what we make. It’s about how we make our customers feel.”