How to build a winning brand

By Ben Brocklesby, director at Origin.

At Origin, our entire operation is centred around our partners: we are constantly looking for ways in which we can better support their business model and increase their bottom line.

It is this ethos which has led to us passing 1,000 partners in the UK, which is an accomplishment we are very proud of.

The reason this number continues to rise is the level of dedication and commitment we show to our partners, welcoming them into the Origin family. They know we are a reliable and trustworthy company that delivers on time in full, each and every time. This ensures their businesses can continue to move forward, cash keeps flowing, and profits keep improving with confidence.

We’ve worked hard to build the Origin brand so that it is strong and recognisable within the home market, which is advantageous for the partners, as the demand it drives makes the sales process easier. Further to this, the level of support they receive from Origin is unmatched within the industry, including marketing, on-site installation and sales training. This positions the partner at the forefront of the industry and ensures they continue to promote Origin products to consumers.

On top of our gold standard of service, trade professionals involved with Origin benefit from our range of high-quality products, as well as the levels of innovation we put into each product. This ensures our offering remains top of the class, and the partners can continue to specify with confidence.

Lead times are so often a problem for installers and specifiers, with any delay costing money on site. That is why our ‘Your Lead Time, Not Ours’ delivery promise, where bespoke systems can be fabricated and delivered in as little as 24 hours, is so popular. It allows partners to take on more work, including clients with tight timescales, while improving project turnover, cashflow and profit. Plus, because of our significant investment in stock, production and operations, the partners can feel confident that they will never miss an install day.

Anyone supplying Origin products also benefits from free access to OSS, the specification, ordering and quoting system, which allows the creation of orders from right across the Origin Home Range in just five minutes, and it can be done on-site or in the showroom in front of the customer.

As a British manufacturer, Origin has complete control over its operations, from sourcing and design, through to manufacturing and delivery, ensuring that every product is of the highest quality. This means that Origin can offer an unrivalled guarantee of up to 20 years.

Finally, Origin also places huge value in accreditations to reiterate its position as one of the leading manufacturers in the country. It boasts the ISO 14001, 9001, 45001 accreditations, Secured by Design, and it holds the Queen’s Award for International Trade, all ensuring the installer can specify with confidence.