In the last few years, the industry faced a huge increase in demand. But now, as Brits are being hit with rising energy bills and increases to their cost of living, many businesses may start to feel the pinch as homeowners act cautiously and cut down on their expenses.
As the home improvement market cools, installers must explore how they can generate a steady stream of business – according to SupaLite, one of the best ways to do this is by showing the consumer that their business is not only credible but also delivers a high-quality service.
The company adds that joining an exclusive installer scheme is ‘guaranteed’ to instil confidence and trust in prospective customers.
Cassie Watters, sales and marketing manager at SupaLite, said: “At SupaLite, we understand the challenges that many installers are facing in today’s climate, and we want to do what we can to support those in the industry.
“In 2019 we launched our registered installer scheme to actively promote our members’ reliability and excellent service to help them generate more business.
“With uncertain times ahead, it’s more important than ever that installers consider joining a membership, like the SupaLite registered installer scheme, that can successfully support their future business plans.”
Boosting credibility
Cassie adds that the best installer memberships boost the credibility of their installers by demonstrating they have the right knowledge and skills to carry out the work correctly.
“At SupaLite, we’re passionate about helping our installers to successfully grow their business so we provide all members with a range of high-quality marketing and point of sales literature including branded workwear, lanyards, van stickers and door drop flyers,” she said.
The tiled roof specialist also provides its members with free consumer leads.
One existing member of the SupaLite registered installer scheme that has seen incredible success since joining is Lightweight Roofing Solutions. Managing director, Peter Crew, explained: “We have been a SupaLite customer for more than seven years and have received some fantastic consumer leads in that time.
“I’d say the leads make up at least 50% of the sales we produce, which when looking back over the years, equates to hundreds of sales.
“Being an accredited SupaLite installer of a high-quality product really helps us to stay ahead of the rest of the market and win more business.”
On-hand technical support
With ten years’ experience operating in the retrofit and new conservatory market, SupaLite is keen to partner with installers across the UK to share best practice and support the future of the sector.
“With the current issues facing the industry, it’s highly likely more challenges lie ahead. So, we’d recommend all ambitious installers concerned about generating new business leads become a member of the SupaLite registered installer scheme,” explained Cassie.
“Not only does it help to demonstrate to consumers that your business is trustworthy, highly skilled and fully accredited but members also receive a host of additional marketing and technical support from our specialist team.
“At SupaLite, we’re passionate about supporting our members as much as possible. Whether they have questions about installing any of the SupaLite products or want to learn more about how they can promote their business to the wider market, we’re always on hand to help.”
