Eurocell introduces Neovyn
By Gary Driscoll, sales and commercial director at Eurocell.
Reducing carbon emissions isn’t just about taking action within our own operations, it’s about tackling the full environmental impact of our entire supply chain.
At Eurocell, we’ve made a significant step forward in helping the industry reduce its Scope 3 emissions by integrating Neovyn, a cutting-edge low-carbon PVC resin developed by Ineos Inovyn, into our Modus window and door profiles.
As the first systems house to introduce this innovative material, we’re reinforcing our commitment to driving sustainability across the property repair and maintenance industry.
Scope 3 emissions include all indirect greenhouse gas (GHG) emissions generated throughout a company’s value chain – typically outside of its direct control. This includes raw material extraction, transportation, product use, and disposal. These emissions often account for the largest share of a company’s total carbon footprint, sometimes as much as 90%. As they originate from external suppliers and partners, they are also the most challenging to reduce.
Collaboration through the supply chain is key to addressing Scope 3 emissions and it is critical to achieving meaningful change.
Neovyn integration
Neovyn represents a major breakthrough in low-carbon PVC-U production. The innovative PVC resin boasts a significantly lower greenhouse gas (GHG) emissions in its production process, with a footprint of just 1.3 kg CO2 eq/kg PVC, 37% lower than the EU industry average. It is achieved through the use of renewable energy sources, low-carbon hydrogen, and developing electrification technology during its production process.
By integrating Neovyn into our Modus window and door profiles, we’ve taken another step towards reducing our overall carbon footprint. Modus is already recognised for its superior energy efficiency, achieving U-values as low as 0.76 W/m²K; ideal for new builds, commercial projects, and retrofit applications. Now, with the added benefits of reduced embodied carbon from Neovyn, Modus delivers even greater environmental advantages.
Beyond manufacture
Eurocell is committed to sustainability beyond the materials we use in manufacture. PVC-U can be repurposed up to 10 times without compromising the quality, so we operate a closed-loop process, ultimately giving much of the PVC-U material we use a lifespan of up to 350 years.
Through our recycling initiatives, in 2024 alone, we were able to save the equivalent of approximately 3 million window frames from landfill. This significantly reduces the environmental impact of all of this waste PVC-U.
We continue to innovate in recycling best practices to support the industry’s sustainability efforts. This year, we have expanded our waste PVC-U collection services through strategic partnerships with regional waste management firms and recycling specialists.
Through these partnerships, customers can now arrange for the collection and drop-off of waste PVC-U frames at designated sites across the UK. This service is designed to save businesses time and money by reducing the need for skips, eliminating trips to recycling centres, and providing a streamlined collection process directly from customer sites. The only requirement for collection is that the PVC-U frames are deglazed.
Additionally, our fabricators have facilities to arrange waste PVC-U collection from customer sites. They can also partner with Eurocell Recycle to arrange the collection of their post-industrial waste, closing the recycling loop. We offer a range of solutions for both post-consumer and post-industrial waste, along with rebate incentives.
Homeowners are also more conscious than ever about the environmental impact of their properties. Recent research shows that 25% of buyers are willing to pay up to £25,000 for a greener home highlighting the importance of ensuring that our products align with these evolving consumer expectations.
The growing demand for sustainable solutions is further fuelled by rising energy costs and tighter regulatory requirements. Eurocell’s research found that 56.78% of homes in England are rated EPC D or lower, with the government requiring energy-efficiency upgrades to C by the year 2050.
By providing solutions that deliver both environmental and economic benefits, Eurocell is equipping trade professionals with the products they need to meet the growing demand for sustainable options, whilst also helping homeowners improve the energy efficiency of their homes.
Sustainability and high performance go hand in hand. As an industry, we have the power to drive real change, and together with our suppliers, partners, and customers, we are building a more sustainable future. We will continue to innovate and find new ways to achieve this aim.