An impressive new business milestone
Glass Times catches up with SupaLite’s managing director, Steve Hacking, who explains more about the company’s registered installer scheme and how it has managed to double its customer base in the last 12 months.
“For the last ten years, SupaLite has been driven to deliver the best service to its installers,” says Steve Hacking, managing director, SupaLite.
“Throughout the decade, we have continuously reviewed and updated our portfolio of products to develop high-quality systems which are designed to be easy to fit and help save installers time on site.”
From creating a tiled roof replacement to manufacturing a range of hybrid systems, SupaLite continues to adapt and evolve to meet changing consumer and installer demand.
New business wins
Thanks to that hard work and commitment to the retrofit conservatory market and to its installer customers, the organisation is said to have successfully grown and developed year after year. And according to Steve, 2022 has been no different.
“We’ve had an incredible year where, despite some of the challenges facing the industry, we’ve actually more than doubled our number of new customers compared to this time last year,” he says.
“It’s been ten years since we first launched into the retrofit conservatory market and in this time the whole team has worked tirelessly to raise awareness of not only the SupaLite products but the passion which drives our team day after day.”
Operating in a highly competitive market, Steve adds that the SupaLite team is driven to offer consistent and high-quality services.
“At SupaLite, we’re not afraid to take a step back to see where we can make improvements to our products and services,” he says.
“Like most companies, our sales strategy was drastically impacted by the Covid-19 pandemic. While some may have seen this as a barrier, we saw it as an opportunity. So, last autumn we made some internal changes which have made an incredible difference to how our sales team operates.
“Our new approach involves inviting prospective customers to our offices so they can meet the team, learn more about our products and see our entire manufacturing process – if they wish. I truly believe these face-to-face meetings have played a fundamental part in this year’s success.”
Committed to installers
According to Steve, SupaLite not only manufactures quality conservatory roof replacement systems, but also has a true commitment to supporting installers. So much so, the team launched its own registered installer scheme giving members exclusive access to a dedicated account manager, on-hand technical support and the full range of SupaLite products.
“We want to support ambitious installers looking to grow their business which is why we introduced the SupaLite registered installer scheme in 2019,” explains Steve.
“We provide all members with a range of high-quality technical advice and point-of-sale literature so they can successfully market their services.
“Whether our installers have questions about the SupaLite products or want to learn more about how to promote their business to the wider market, we’re always happy to help.”
Delivering quality
Delivering quality products and a great service come hand in hand at SupaLite, as Steve explains.
“Our team is driven to deliver the best for our customers, and I believe this dedication translates into the products we manufacture, and the outstanding service we deliver.
“We understand that an organisation’s reputation has a big impact on its success so throughout the years we’ve worked hard to raise awareness of the SupaLite brand and what it stands for in the conservatory market,” he continues.
“It’s been great to see more and more installers recognise that we deliver high-quality products to an exceptional standard time and time again, and it’s fantastic we’ve reached such an incredible milestone this year.
“More than doubling our new customer base is an achievement that we’re incredibly proud of, and we can’t wait to continue supporting more ambitious installers who are on the hunt for a new supplier that offers a first-class package.”
