A winning edge
We talk to Apeer’s managing director, Asa McGillian, about how an ApeerXclusive Partnership can maximise opportunities in 2025.
Glass Times (GT): Asa, we know that Apeer prides itself on the quality of its product range, but can you outline why it’s so important to ensure installer customers are also supported with the best customer service?
Asa McGillian (AM): Having the best products in the market is a great advantage, but it’s not enough on its own. The home improvement sector is highly competitive, and homeowners are doing more research than ever before. That’s why exceptional customer service is crucial.
A supplier that provides top tier support and marketing resources – in addition to genuine market leading products – can make a huge difference for installers. At Apeer, we make sure our partners have everything they need – from leads to showroom materials – to succeed.
GT: What are the key features of the ApeerXclusive Partnership?
AM: The ApeerXclusive Partnership was introduced in early 2024 as a response to the challenging market conditions that have continued into 2025. With homeowners being more cautious about spending, we knew that our customers would benefit from extra support to convert leads into sales.
The partnership guarantees an exclusive area of postcodes to each installer, ensuring they have a dedicated market without competition from other Apeer installers. We also provide free sales leads within that territory, access to competitive pricing, and a host of additional showroom and marketing tools.
Additionally, our partners get access to special promotions such as seasonal savings and free accessory upgrades, giving them an extra edge in a tough market.
GT: You mentioned competitive pricing – can you expand on that?
AM: ApeerXclusive Partners can benefit from highly competitive pricing across our complete range, as well as what we refer to as a ‘fighter range’ of 70mm products.
It’s important that installers have this as an option, but we would always encourage our partners to prioritise selling on quality, performance, and innovation – because we have invested significantly in our products to allow them to do just that.
Our doors are packed with industry-leading features, from thermal efficiency to security, so that installers can confidently demonstrate real benefits that matter to homeowners.
GT: It’s an extensive product range – can you provide some highlights?
AM: Our product range is one of the most comprehensive in the industry – and really, it is the most powerful tool in the ApeerXclusive programme. It includes our 70mm doors, which are proven to offer three and a half times greater thermal resistance than a 48mm timber core composite. These doors achieve U-values between 0.9 and 1.1 W/m²K and are double rebated for superior performance.
We also have the premium Residence Collection by Apeer, which offers U-values from as low as 0.61 W/m²K, making it the ultimate choice for heritage and high-end projects. Additionally, our Kärben Door Collection features a hybrid aluminium finish with advanced Thermafill® technology, delivering contemporary aesthetics with excellent thermal efficiency and strength.
Beyond that, our extensive range of 44mm doors with PAS24 accreditation ensures that we have solutions for every customer’s needs, all featuring premium hardware from Yale or Ultion, backed by an enhanced £2,000 anti-snap guarantee.
GT: Can you tell us more about ApeerXclusive’s showroom and marketing support?
AM: We’re all consumers, we all like to do our research before making a significant purchase, and that includes buying a new entrance door. That’s why showroom marketing materials are so essential.
With the ApeerXclusive Partnership, our installers receive showroom doors at discounted rates, free corner samples, and high-quality sales brochures. These tools help homeowners experience our products firsthand, understand their superior craftsmanship, and make more informed decisions.
Additionally, our online door configurator, included in the partnership, allows customers to design and visualise their ideal entrance door before purchasing.
GT: Finally, what’s your outlook for 2025?
AM: 2025 is shaping up to be another challenging year for the home improvement sector, but there are still plenty of opportunities for those who have the right products and support.
With ApeerXclusive, our partners get access to a complete support package – industry-leading products, exclusive territories, strong marketing support, and competitive pricing.
If you’re an installer looking to gain a competitive edge, now is the time to join the ApeerXclusive Partnership.
