A bold new look

Jonathan Brignall, sales director at Solidor tells us more about the company’s brand transformation and how a door can make a difference to a home’s personality.

To mark Solidor’s 20 years in the industry, we decided that we wanted to refresh the brand and provide a new look and feel.

To help us develop the approach, we undertook some research with YouGov. It showed that as well as performing well operationally, people wanted a front door that provided an ‘I’m home’ feeling.

Every homeowner has a different story that is unique to them and their home. That story starts at the front door. A new door may not be at the top of everybody’s ‘to do’ list – just 8% of homeowners surveyed were planning on changing their front door this year – however it can make a big impact for minimum cost compared with other renovations such as a new kitchen or bathroom.

With that in mind, Solidor has taken a bold new step forward to encourage the end-user to take a pause and reflect on their style preferences. Are they proud to fit in with the rest of their street or do they want to stand out and make a statement? That is at the heart of the new brand, which was exclusively unveiled at this year’s Ideal Home Show.

Installer support

For 20 years, Solidor has been proudly manufacturing external composite doors in Britain and supplying local fitters across the country.

This network is essential. A large proportion of homeowners who changed their front door within the last two years relied on their local installer to help choose their preferred door.

To support installers, Solidor will be helping them to make the most of the new brand and reach their customers with door designs for every space and style. Installers are receiving assets including new product and glass brochures as well as a ‘coffee table’ book to inspire customers in finding their style.

A new Solidor website includes a new door selector and integration with the door designer to make product discovery seamless.

Solidor together

Installers need to have faith in the product they are fitting and to know that for years to come their customer will have a door that is still looking good and performing as it should be.

‘Solidor Together’ has been launched which end-users can sign up to after installation by their local fitter. Homeowners will be given initial advice about their door and the ‘settling-in’ period as well as guidance on future door care.

This expert advice, alongside regular reminders to undertake maintenance, will help increase the longevity of the door to ensure that houseproud feeling doesn’t go away. It also provides installers peace of mind that their customers are being looked after and helps avoid return visits for smaller issues.

With over 40 designs in 27 colours across the Traditional and Italia collections, customers can configure a door design that is unique to them. From blending in with the crowd with the best-selling Ludlow door design or making a statement with a Tangerine coloured door, homeowners are provided with endless options to personalise their door.

The new website provides inspiration including current best sellers allowing customers to design their dream door more quickly than before.

Whichever style is chosen, each Solidor is made from a 44mm solid timber core with 2mm scratch-resistant skin which is made from the same durable plastic as Lego. With a hidden edge banding too, there are no gaps in colour, providing a well-rounded and complete colour finish. Security and thermal efficiency are also non-negotiable with a Solidor meeting latest regulations and locking systems that give the highest protection.

Two new pink shades will be launched later this year, chosen by visitors who voted at the Ideal Home Show stand.

For more information, visit the new website www.solidor.co.uk.