60 years of industry knowledge with one log-in
Alex Tremlett, Insight Data’s commercial director, explains why market knowledge and up-to-the minute data are the dream team when it comes to converting leads.
Believe it or not, the familiar saying ‘knowledge is power’ dates back to the 16th century, coined by the philosopher, Francis Bacon. These words remain just as true today as they did in 1597.
In the fenestration industry, understanding and having knowledge of the market isn’t just useful, it’s essential. Materials suppliers, manufacturers, fabricators, installers and service providers all operate in a fast-moving, complex environment.
Market conditions shift, regulations change, and new technologies emerge. Staying informed isn’t a luxury; it’s a necessity.
That’s where Insight Data comes in. Our research team has more than 60 years of combined experience, focused squarely on the glazing and construction sectors. Unlike many data providers, we don’t rely on static lists or automated sources. Instead, we engage directly with fabricators, installers and suppliers every day, keeping a finger on the pulse of the market.
Each month, our UK-based call centre makes around 20,000 research calls. These conversations go far beyond simple contact updates. In fact, they reveal who’s growing, shifting direction or ready to explore new opportunities. This means our data is a truly live reflection of the market.
Our cloud-based Salestracker platform puts this information at your fingertips. It covers more than 13,000 UK businesses involved in construction, manufacturing, fabrication and installation, from national firms to local companies and trade counters. With data refreshed every 90 days, you won’t be working with information that’s months out of date.
Salestracker lets you filter precisely by region, company size, product specialism or market segment. Whether you’re targeting regional contractors or specialist fabricators, you’ll find the data you need.
But the real difference lies in how carefully the data is gathered and maintained by people who know the industry inside out. They understand what counts as a genuine opportunity and what doesn’t.
Launched in 2007, Salestracker was created because businesses needed more than static contact lists. They needed a system that works at their pace; one that’s simple, fast and reliable. Since then, it has grown into a full-featured sales and marketing tool used by around 700 companies across the UK.
With built-in CRM features, Salestracker helps teams plan campaigns, track conversations and build long-term relationships, all in one place. It includes credit profiling, Google Maps integration, email marketing and document storage. Because everything is live, your whole organisation accesses the same up-to-date information, keeping everyone aligned.
Salestracker also integrates smoothly with your existing CRM or marketing platforms, helping you streamline your sales and marketing efforts. No duplicated work, no outdated data slowing you down.
Looking ahead to the rest of this year and beyond, the business landscape remains uncertain. Legislation is shifting, costs are rising and companies need to rethink how they connect with customers. In this environment, having reliable, current data is helpful and vital. But raw data alone isn’t enough. You need insight gathered by people who understand your sector and know what to look for.
That’s exactly what Insight Data offers. With more than 15 years of experience building a product tailored to this market, our team understands what works and what doesn’t. That expertise shows in every record we maintain.
Success depends on timing, knowledge and confidence. With Insight Data, you get all three. You see the market as it is today, not as it was months ago. You spot the right prospects at the right moment, allowing you to move forward knowing you have the clearest, most current view available.