Setting the standard on sealants
Geocel has partnered popular builder and TV personality Julian Perryman.
Geocel will be working with Julian throughout 2021 to highlight a number of its product campaigns as well the work it is doing raising awareness for the Lighthouse Construction Industry Charity (Lighthouse Club).
A video series ‘Setting the Standard with Julian Perryman’, promoted across Geocel’s social media and YouTube channel, will document Julian’s ongoing work with the brand. In the coming months, Julian is due to take up the ecoSEAL Challenge to try out Geocel’s reusable ecoSEAL system. He will also be testing The Works Pro, and the newly relaunched Mate ranges.
To kick off the partnership, Julian interviewed Bill Hill, CEO of the Lighthouse Club on behalf of Geocel, to find out about the support it offers to construction workers and their families.
“I am delighted to be working with Geocel over the coming year on a number of its upcoming projects,” Julian said. “I am enjoying testing out the company’s comprehensive product range, as well as a number of products from the wider Sherwin Williams portfolio, and highlighting the work it has been doing to raise money for the Lighthouse Club. I look forward to seeing the interview with Bill … and I hope that it helps get the message of the charity’s support to those who need it.”
Laura Hettenbach, senior trade brands campaign manager at Sherwin Williams, said: “We have a number of great Geocel campaigns in the works and having Julian on board to help us promote those over the coming year is really exciting.
“Julian is such a recognisable and loveable character, with such a knowledge of the industry. Who better to help us promote our new Mate range and Lighthouse Club partnership to the market?”