Major move

Pavani Konduru has left her role at Zoopla to join Leads2trade.

Pavani, who has a B.Tech Bioinformatics, takes up the role of head of search marketing. At Zoopla, Pavani oversaw the search engine marketing strategy around the Zoopla house prices, New Homes, Commercial and Overseas Channel.

Andy Royle, managing director at Leads2trade, said: “Pavani played a leading role in Zoopla’s search engine reputation. We have noticed a real shift towards homeowners wanting more information online before committing to getting quotes. With the experience of Pavani we are well positioned to develop a number of home improvement pricing tools to help homeowners make even more informed decisions before purchasing their desired home improvement.”

Pavani will ensure that Leads2trade’s network of Trusted Local Supplier websites (which is where consumer’s register their interest before the team double qualify the leads) rank organically, as well as ensuring the current Leads2trade website is best in class.

Pavani said: “Leads2trade is a very impressive business that now owns the home improvement lead generation space. My role is to ensure the impressive growth continues and we also continue to give our customers the very best service and their user experience is first-rate. I will also be working to boost lead volumes and ensure we stay at the forefront of any advances in online technology.”