Knowledge is power
In last week’s newsletter I highlighted a mixed outlook from the industry, with some sectors of the industry continuing to face very challenging conditions, while others were reporting that they were doing relatively well.
There is no doubt that 2025 has been a tough year and that tax rises forecast for the upcoming Autumn budget will do little to boost confidence.
I also pointed out that for businesses to make the most of opportunities for the remainder of 2025 and 2026, it will be crucial to embrace software solutions that can improve operational efficiency, marketing strategies that incorporate multiple channels and product innovation that excites and engages with end users.
I will add that market research is another invaluable tool, especially if it can deliver insights on what homeowners really want, how much they are prepared to spend, and which demographics are most likely to invest in new windows, doors and conservatories.
The latest report from Keystone Market Research presents all this data – and more – and you can now access it for free by registering at www.keystonemr.co.uk
The Autumn 2025 Consumer Fenestration Trends Report, which draws on feedback from 5,300 homeowners, presents a gold mine of valuable data for installers and fabricators, with detailed analysis of consumer preferences on product type and material as well as homeowner priorities, investment timescales and budget allocations.
And while it contains too much information to summarise properly here, a key takeaway for me is the long-term investment confidence, with 53% of respondents not only still planning to invest in home improvements in 2026, but with an average projected spend that is up 22% from £7,485 in 2025 to £9,142.
The demographic most likely to spend? That will be the 18-34 year olds, with 39% planning to increase budgets in 2026, averaging over £3,000 higher than older groups.
This is just a snapshot. For the full picture, I strongly suggest that download your free copy, which is available until 19th December.