AdminBase Campaign achieves 98.2% delivery rates

The AdminBase Campaigns feature within the AdminBase CRM system from Ab Initio has been designed specifically to help its window company customers maximise highly targeted, low-cost email marketing campaigns without the need to import and export data from a third-party software.

According to AdminBase, users are experiencing much higher returns from a much lower cost, with delivery rates at 98.2%, and open rates averaging at nearly 24%.

The software specialist adds that the accuracy of the Campaigns feature is due to it being part of a fully integrated management system designed specifically for the fenestration industry, rather than a third party platform.

It can reportedly handle bulk emails without the need to import or export any data – an action that can lead to loss of data detail, and eliminate mistakes made during that process. Data can be segmented down, and the results are readily available across all departments, eliminating the need for any time-heavy and costly manual interventions.

“Emails remain a powerful source of marketing, particularly to existing customers who will already recognise your company name and are more likely to respond positively,” commented Ab Initio’s managing director, Rhonda Ridge.

“Whether it is upselling a residential door to an existing window client, or offering a voucher for a recommendation, you can create a promotion and email sequence crafted for a specific niche for maximum effect.”

Rhonda adds that while there are many third party software platforms available, delivery and open rates can be temperamental. A good open rate is generally considered to be anything above 17% – though many prove to be significantly less than this.

“Our customers have a wealth of potential new business already sitting in their databases. We can help them extract that potential quickly and cost effectively in such a simple way,” said Rhonda. “As the economy bites, systems such as AdminBase come into their own, working on behalf of window companies to ensure the are maximising efficiencies in every area of their businesses.”